Homesteaders Blog

Leadership Development for Funeral Professionals

As we look to the future of funeral service, one thing is clear: investing in your team is the key to your business’s long-term success. Whether you're navigating staffing challenges or preparing the next generation for leadership, a strategic focus on development and retention can strengthen your business and elevate your care.

How to Create Meaningful Customer Experiences at Your Funeral Home

Grieving families walking through a funeral home’s door are carrying more than just grief. They’re carrying the weight of modern life. The stress, the urgency and the quiet hope that someone will see them and make things just a little easier along the complex path of grief. Discover how journey mapping can help you move beyond simply providing customer service to creating truly meaningful, guided experiences that families will remember for life.

6 Simple Ways to Transform Your Preneed Appointment Setting

In the competitive world of insurance sales, a successful preneed strategy starts with one critical step: securing the appointment. And in today’s world, getting confirmed face time with a lead isn’t as easy as it seems. Between unreturned calls and no-shows — not to mention general scheduling challenges with lives revolving around a calendar jam-packed with activities and obligations — and it can feel like a never-ending uphill battle. But with the right strategies, you can turn appointment setting from a pain point into your power move.

What Is an Estate Plan, and Why Do You Need One?

Many people assume estate planning is only for the wealthy — those who own big homes or have large bank accounts — or people who are older. But here’s the truth: Everyone has an estate, which means everyone needs an estate plan.

Questions You Should Ask About Your Funeral Home Business Strategy

In a profession that’s rooted in supporting communities through a legacy of service, it’s worth noting the behind-the-scenes work funeral service leaders do to propel their businesses forward. They’re thinking strategically not just about what’s happening in the day-to-day, but also accelerating how they prepare for the future. Their approach is proactive, not reactive — and it’s paying off in significant ways in the form of increased engagement with the community, higher levels of satisfaction and more efficient operations that make it easier to pivot with the preferences of their clients. In turn, they can make the most of their investments into their much-needed community services.

Eco-Friendly Burial Options: A Guide to Green Funerals

As more families prioritize environmental values, eco-friendly burial options are gaining popularity in the funeral space. According to the 2017 National Funeral Directors Association (NFDA) Consumer Awareness and Preferences Survey, 53.8% of respondents indicated an interest in exploring green funeral services. From green burials to biodegradable urns, modern funeral homes are offering solutions that honor loved ones while protecting the planet.

How Funeral Professionals Can Connect with Millennial and Gen Z Consumers

As a funeral professional, chances are you’re not thinking about how to reach younger generations — like Millennials and Generation Z — to create their funeral plans. But should you be?

Trends in Funeral Home Operations

Funeral service has long been rooted in tradition, but technology is transforming the way funeral homes operate and serve families. While some traditional methods can hold a place in funeral homes’ success, many are embracing innovative tools that streamline operations and enhance customer service.

Spring Cleaning for Your Funeral Home Business

As the seasons change and spring arrives, it’s the perfect time to refresh and reorganize your funeral home. Spring cleaning for your funeral home business isn’t just about tidying up. It’s an opportunity to refresh operations, improve customer service and enhance your reputation.

From updating customer records to deep cleaning carpets, here’s a comprehensive spring cleaning checklist with tips to revitalizing your funeral home this season.

Recording Your Loved One’s Stories

We all have stories to tell: about our childhoods, our parents, siblings, homes, loves, travels, beliefs, sorrows and joys — the list could continue on. Everyone has a rich history, but how do you keep these special stories alive, to remember and pass along to future generations?

Recording your loved one’s stories is a powerful way to preserve your family’s history. These stories not only create lasting memories but also offer valuable insights into the person’s life and experiences that eventually shaped your family. Future generations can look back at recorded stories and get to know your loved one long after they’ve passed. In this way, family legacies live on and continue to impact your family’s future.