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How a Funeral Home Blog Can Help You Connect with Your Community

November 12, 2015 by Alyssa McNab
Funeral Home Marketing, Community Engagement

More and more often, people turn to online resources to get information that drives their purchasing decisions. Beyond using your website to find general information about your services, members of your community could also be exploring the content to gain a better overall picture of the type of business you’re operating – and form opinions about whether or not they’d want to use your services in the future.

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5 Qualities to Look for When Hiring a Funeral Home Office Manager

October 22, 2015 by Homesteaders Life Company
Funeral Home Business

Can you think of a person in your funeral home who your families and the rest of your staff members know they can rely on no matter what? For many firms, this person is the funeral home office manager.

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Meaningful Holiday Memorial Service Ideas

October 8, 2015 by Danielle Burmeister
Aftercare

Each year, funeral professionals connect with hundreds of people in their community and beyond. Many of your client families are approaching their first holiday season without their loved one. These families need the ongoing support of you and your staff as they begin to create new traditions while still trying to honor the person they’re missing.

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How to Provide Exceptional Customer Service at Your Funeral Home

September 29, 2015 by Krista Frank
Funeral Home Business

Great customer service is all about creating small yet memorable moments for your client families both online and offline. Even during times of grief, it is still possible to make a family feel special. Discover 10 customer service best practices that can help your firm become the provider your community demands.

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4 Things Holding Your Funeral Home Business Back From Growth

September 24, 2015 by Homesteaders Life Company
Funeral Home Business

There are many factors that influence funeral home business growth, and they can vary based on market conditions including competition, population, location and access to media. Keep reading to discover four universal themes to which many funeral home owners might relate.

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Retain Funeral Home Staff by Making Your Firm A Great Place to Work

September 15, 2015 by Alyssa McNab
Funeral Home Business

If you asked your funeral home’s staff members how they feel about working for your firm, do you know how they’d respond? This question is important for more than just your employees’ personal satisfaction—their attitudes and perceptions about their workplace will affect how they perform and represent your firm in the community. These factors will also influence how your firm compares to your competitors and your ability to hire and retain top-performing funeral home staff members.

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4 Ways Aftercare Can Help Grow Your Funeral Home Business

August 27, 2015 by Homesteaders Life Company
Funeral Home Marketing, Aftercare

Successful funeral professionals recognize that the funeral service is not the end. Your relationship with families begins when you start the planning process and extends beyond the conclusion of the memorial and burial services. For some families, this relationship may only last a few weeks, while other families may benefit from aftercare for months or even years. 

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Planning a Funeral Home Milestone Celebration

August 20, 2015 by Alyssa McNab
Funeral Home Marketing

Funeral service providers have unique expertise in creating memorable, personalized events for client families. These skills will serve you well when it’s time to plan an event celebrating a milestone for your firm. Such events often used to commemorate a significant anniversary for a funeral home, can provide unique opportunities to share information about your firm’s values and service offerings with the community in a comfortable, casual environment.

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The Qualities of Exceptional Funeral Directors

August 13, 2015 by Danielle Burmeister
Funeral Home Business

The best funeral professionals bring value to their communities, offer exceptional service and treat deceased loved ones with dignity and respect. They serve as a positive reminder of the value of funeral service and ensure that their staff embodies their mission and goals.

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The Memorial Service Features Families Really Want and Need

August 6, 2015 by Alyssa McNab
Featured, Funeral Planning

The demand for increased personalization in memorial services provides excellent opportunities for funeral directors. In addition to expanding your service offerings to better meet the needs of client families, you can also implement creative solutions that help you grow your skillset.

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