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How Important Is Your Funeral Home Business to Your Community?

July 9, 2015 by Alyssa McNab
Funeral Home Business

When a family turns to your funeral home, they’re placing a tremendous amount of trust in you, expecting that you’ll provide compassionate care for their loved one, carry out their wishes and handle all of the details during an emotionally vulnerable time. The process is much easier (for you and for them) when you have already established a relationship of trust between your firm and the members of your community.

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Memorial Service Ideas for Families who Choose Cremation

July 2, 2015 by Alyssa McNab
Cremation, Featured

People who choose cremation do so for a variety of reasons — including the fact that others in their family have been cremated or the desire for an environmentally friendly option. But what doesn’t change when a family chooses cremation is their wish to plan a meaningful, memorable service.

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A Guide to Communicating the Value of Preneed Funeral Planning

June 16, 2015 by Alyssa McNab
Featured, Funeral Planning

People who prearrange their funerals report high levels of satisfaction with their decision, but what gets them to the point where they’re ready to complete and fund their prearrangement? Major purchasing decisions start with awareness of a problem. In this case, the problem is that we’ll all inevitably die—and someone will have to take care of arrangements (both logistically and financially). In this guide, learn how to increase awareness about preneed funeral planning among families and discover tips for success when serving preneed client families and questions to start the conversation.

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4 Best Practices for Earning Referrals for Your Funeral Home

June 11, 2015 by Alyssa McNab
Funeral Home Marketing

How many families have called or walked in the door of your funeral home because one of your previous clients recommended you or they read a positive online review about your firm? Funeral professionals don’t take referrals lightly and for good reason. Third-party endorsements carry much more weight than advertising messages—and that applies to families who prearrange, too.

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