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Get the latest funeral business insights, research and trends that can help grow your business.
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There are many factors that influence funeral home business growth, and they can vary based on market conditions including competition, population, location and access to media. Keep reading to discover four universal themes to which many funeral home owners might relate.
Read MoreIf you asked your funeral home’s staff members how they feel about working for your firm, do you know how they’d respond? This question is important for more than just your employees’ personal satisfaction—their attitudes and perceptions about their workplace will affect how they perform and represent your firm in the community. These factors will also influence how your firm compares to your competitors and your ability to hire and retain top-performing funeral home staff members.
Read MoreSuccessful funeral professionals recognize that the funeral service is not the end. Your relationship with families begins when you start the planning process and extends beyond the conclusion of the memorial and burial services. For some families, this relationship may only last a few weeks, while other families may benefit from aftercare for months or even years.
Read MoreFuneral service providers have unique expertise in creating memorable, personalized events for client families. These skills will serve you well when it’s time to plan an event celebrating a milestone for your firm. Such events often used to commemorate a significant anniversary for a funeral home, can provide unique opportunities to share information about your firm’s values and service offerings with the community in a comfortable, casual environment.
Read MoreThe best funeral professionals bring value to their communities, offer exceptional service and treat deceased loved ones with dignity and respect. They serve as a positive reminder of the value of funeral service and ensure that their staff embodies their mission and goals.
Read MoreThe demand for increased personalization in memorial services provides excellent opportunities for funeral directors. In addition to expanding your service offerings to better meet the needs of client families, you can also implement creative solutions that help you grow your skillset.
Read MoreWhen a family turns to your funeral home, they’re placing a tremendous amount of trust in you, expecting that you’ll provide compassionate care for their loved one, carry out their wishes and handle all of the details during an emotionally vulnerable time. The process is much easier (for you and for them) when you have already established a relationship of trust between your firm and the members of your community.
Read MorePeople who choose cremation do so for a variety of reasons — including the fact that others in their family have been cremated or the desire for an environmentally friendly option. But what doesn’t change when a family chooses cremation is their wish to plan a meaningful, memorable service.
Read MorePeople who prearrange their funerals report high levels of satisfaction with their decision, but what gets them to the point where they’re ready to complete and fund their prearrangement? Major purchasing decisions start with awareness of a problem. In this case, the problem is that we’ll all inevitably die—and someone will have to take care of arrangements (both logistically and financially). In this guide, learn how to increase awareness about preneed funeral planning among families and discover tips for success when serving preneed client families and questions to start the conversation.
Read MoreHow many families have called or walked in the door of your funeral home because one of your previous clients recommended you or they read a positive online review about your firm? Funeral professionals don’t take referrals lightly and for good reason. Third-party endorsements carry much more weight than advertising messages—and that applies to families who prearrange, too.
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Texas consumers visit www.prepaidfunerals.texas.gov for more information.
Your California Privacy Choice