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7 Reasons Preneed Funeral Planning is Good for Baby Boomers

July 28, 2015 by Alyssa McNab
Preneed Funeral Planning

Baby Boomers (people born between 1946 and 1964) have unique buying habits and attitudes, and this generation’s needs are especially significant for funeral professionals to understand as Boomers age and consider end-of-life issues.

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Boost Your Preneed Program with Effective Funeral Home Marketing

July 23, 2015 by Alyssa McNab
Funeral Home Marketing

One of the key elements that will determine the success of your business is how well your funeral home marketing messages connect with your community. Offering a variety of advance funeral planning programs that cater to the needs of your potential clients can help you increase awareness and, in turn, your market share.

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4 Best Practices for Earning Referrals for Your Funeral Home

July 21, 2015 by Alyssa McNab
Funeral Home Marketing

How many families have called or walked in the door of your funeral home because one of your previous clients recommended you? Funeral professionals don’t take referrals lightly and for good reason. Third-party endorsements carry much more weight than advertising messages – and that applies to families who prearrange, too.

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How Preneed Sales Can Increase the Profitability of Your Funeral Home

July 16, 2015 by Alyssa McNab
Funeral Home Profitability

Funeral homes that actively communicate the benefits of advance funeral planning are doing right by their communities by empowering them with information about a service they want and need. When you provide what your client families want, you’ll have an important opportunity to increase the profitability of your funeral home.

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Questions to Start the Conversation About Preneed Funeral Planning

July 14, 2015 by Alyssa McNab
Preneed Funeral Planning, Featured, Preneed Marketing

People who prearrange their funerals report high levels of satisfaction with their decision, but what gets them to the point where they’re ready to complete and fund their prearrangement? Major purchasing decisions start with awareness of a problem. In this case, the problem is that we’ll all inevitably die – and someone will have to take care of the final arrangements (both logistically and financially).

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How Important Is Your Funeral Home Business to Your Community?

July 09, 2015 by Alyssa McNab
Funeral Home Marketing

When a family turns to your funeral home, they’re placing a tremendous amount of trust in you, expecting that you’ll provide compassionate care for their loved one, carry out their wishes and handle all of the details during an emotionally vulnerable time. The process is much easier (for you and for them) when you have already established a relationship of trust between your firm and the members of your community.

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Top 3 Reasons People Make Advance Funeral Plans

July 07, 2015 by Alyssa McNab
Preneed Funeral Planning, Featured

It's not hard to argue that advance funeral planning is a good idea: When it comes to any major life decision, it's better to have a plan in place. Homesteaders' research has shown that virtually all policy owners are completely or very satisfied with their decision to prearrange.* But what factors motivate people to make advance funeral plans?

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Memorial Service Ideas for Families who Choose Cremation

July 02, 2015 by Alyssa McNab
Cremation, Memorial Service, Featured

People who choose cremation do so for a variety of reasons – including the fact that others in their family have been cremated or the desire for an environmentally friendly option. But what doesn’t change when a family chooses cremation is their wish to plan a meaningful, memorable service.

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Empowering Client Families to Share Your Funeral Home's Story

July 01, 2015 by Alyssa McNab
Funeral Home Marketing

Recommendations from family members and trusted friends are hugely influential, carrying much more weight than advertising messages. Homesteaders’ 2013 survey of policy owners revealed the importance of empowering your client families to share their experiences about prearranging with your funeral home. Friends and family members were, by far, the source most often used to learn about prearranging (apart from the person who helped make the prearrangements).

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Better Serving Families Who Choose Cremation

June 30, 2015 by Alyssa McNab
Cremation

The news has been everywhere: the 2014 NFDA Cremation and Burial Report indicates that the rate of cremation is projected to surpass that of burial this year. To best meet the needs of a family who chooses cremation as a disposition method, you have to understand why they’ve selected cremation. If you ask meaningful questions during the initial information-gathering conversation, you may be surprised by what you discover about the real reasons families choose cremation.

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