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7 Things You Need to Do to Differentiate Your Funeral Home Business

March 29, 2016 by Danielle Burmeister
Funeral Home Business

A few weeks ago, my parents and I were having dinner and talking about their recent vacation. Their flight was delayed, so by the time they got to their hotel, the on-site restaurant was already closed. Tired and hungry, they decided to head across the street to a family-style café they’d seen from the cab. What happened next was a comedy of errors: long waits, bad service, misplaced orders and cold food. Two hours later, they trudged back to their hotel, no longer hungry, but far from satisfied with their experience.

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10 Grief Support Resources for Your Funeral Home Library

March 24, 2016 by Alyssa McNab
Aftercare

Because every person grieves differently, it’s important for funeral professionals to offer a variety of grief support resources to help individuals through the most difficult times in their lives. In addition to aftercare activities such as hosting grief support groups, sponsoring holiday memorial services and helping families recognize milestones after a loved one’s death, providing a library of grief support books can be valuable to your client families and others in your community.

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Establish Your Funeral Home Business as an Expert Community Resource

March 22, 2016 by Alyssa McNab
Funeral Home Marketing, Funeral Home Business

Consumers’ perceptions of a business are often influenced by messages they encounter before they experience the organization’s products or services. In an effort to ensure they’re making the best possible choice, they turn to many different resources to learn more about what the company offers – and to gather opinions from others.

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Integrating Fitness-Related Grief Support into Funeral Home Aftercare

March 17, 2016 by Danielle Burmeister
Funeral Home Marketing, Aftercare

A little after 4:30 on Sunday, November 1, Theresa Giammona took a right off 59th Street and entered Central Park. The afternoon sun was getting warm, so she rolled up the sleeves of her red “FDNY” t-shirt and straightened the bill of her baseball cap before running north on West Drive, toward the 65th Street entrance. Two-tenths of a mile later, she crossed the finish line of the 2015 New York City Marathon.

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How to Write an Obituary that Is Creative and Memorable

March 15, 2016 by Danielle Burmeister
Preneed Funeral Planning

When I was in high school, I read a biography about the “unsinkable” Molly Brown – a Titanic survivor who went on to become a well-known advocate of workers’ rights and women’s suffrage. Despite his wife’s high profile, J.J. Brown publicly supported a more demure approach to fame and fortune, penning the famous adage that a woman’s name ought to appear in the newspaper only three times: at her birth, upon her marriage and following her death.

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How Genealogy Can Help You Promote the Value of Funeral Service

March 10, 2016 by Alyssa McNab
Funeral Home Marketing

For several years, I’ve gradually been compiling information about my family history. What began as a desire to verify a couple of handed-down stories has become a full-fledged hobby. My online family tree includes names that date back hundreds of years, and the pursuit of information has led to unexpected connections with people who live all over the world. After all this time, it’s still personally moving to discover a new-to-me photo of an ancestor or a record that finally confirms a detail of a family member’s life.

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Sharing the Benefits of Preneed Funeral Planning on Social Media

March 08, 2016 by Alyssa McNab
Funeral Home Marketing, Funeral Home Social Media

One of the most valuable gifts funeral professionals have to offer families is the ability to facilitate important conversations about final wishes. Your expertise allows you to educate people about the value of planning ahead to ensure their memorialization preferences will be honored.

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Funeral Planning Checklist: Considerations for Families

March 03, 2016 by Alyssa McNab
Preneed Funeral Planning, Featured

Many families can be caught off-guard by the number of tasks that must be completed within a day or two of a loved one’s death. Even those who have planned a funeral before may find themselves overwhelmed by the decisions that need to be made and details that must be coordinated.

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Why Policy Owners Decided to Prearrange

March 01, 2016 by Alyssa McNab
Preneed Funeral Planning

Think about the last time a company’s marketing message caught your attention and inspired you to take action to purchase a product or service. Chances are good that the company piqued your interest by communicating to you not about what it does, but about how what it does can help you.

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How to Celebrate Your Funeral Home Anniversary

February 25, 2016 by Homesteaders Life Company
Funeral Home Marketing

My husband and I will be celebrating our 30th wedding anniversary at the end of June. We’ve been discussing plans for marking this special occasion for months now. Should we finally take that trip overseas or just have a simple party to celebrate with close family and friends? A lot depends on our budget, of course, but no matter what we finally decide, we both agree that it’s important to recognize this milestone in our marriage. We look forward to taking time to reflect on what we’ve accomplished and reaffirming our commitment to the future.

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