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How a Funeral Home Blog Can Help You Connect with Your Community

November 12, 2015 by Alyssa McNab
Funeral Home Marketing, Community Engagement

More and more often, people turn to online resources to get information that drives their purchasing decisions. Beyond using your website to find general information about your services, members of your community could also be exploring the content to gain a better overall picture of the type of business you’re operating – and form opinions about whether or not they’d want to use your services in the future.

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4 Ways Aftercare Can Help Grow Your Funeral Home Business

August 27, 2015 by Homesteaders Life Company
Funeral Home Marketing, Aftercare

Successful funeral professionals recognize that the funeral service is not the end. Your relationship with families begins when you start the planning process and extends beyond the conclusion of the memorial and burial services. For some families, this relationship may only last a few weeks, while other families may benefit from aftercare for months or even years. 

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Planning a Funeral Home Milestone Celebration

August 20, 2015 by Alyssa McNab
Funeral Home Marketing

Funeral service providers have unique expertise in creating memorable, personalized events for client families. These skills will serve you well when it’s time to plan an event celebrating a milestone for your firm. Such events often used to commemorate a significant anniversary for a funeral home, can provide unique opportunities to share information about your firm’s values and service offerings with the community in a comfortable, casual environment.

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4 Best Practices for Earning Referrals for Your Funeral Home

June 11, 2015 by Alyssa McNab
Funeral Home Marketing

How many families have called or walked in the door of your funeral home because one of your previous clients recommended you or they read a positive online review about your firm? Funeral professionals don’t take referrals lightly and for good reason. Third-party endorsements carry much more weight than advertising messages—and that applies to families who prearrange, too.

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