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Common Funeral Home Marketing Mistakes (and How to Avoid Them)

May 13, 2019 by Homesteaders Life Company
Funeral Home Marketing

Marketing is a constantly moving target. There are a thousand ways to do it and no clear-cut path to success. It’s often a game of trial and error, which can be frustrating for businesses that are trying to reach more customers. Even though there’s no fool proof map to marketing success, there are several ways to hurt your marketing efforts before they even begin. Here are several marketing mistakes to avoid when promoting a funeral home’s services.

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Low-Cost Video Marketing Tools for Funeral Homes

February 15, 2019 by Homesteaders Life Company
Funeral Home Marketing

Did you know that video marketing remains a key priority for businesses? Many business owners cited reduced production costs, shorter production times and easier in-house creation as reasons they decided to jump on board. Deciding to start creating your own videos can be daunting, but with a little planning, you can create effective marketing videos for your funeral home. 

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How to Ensure Your Preneed Program Aligns with Your Funeral Home Brand

August 24, 2017 by Homesteaders Life Company
Funeral Home Marketing

Branding is a cornerstone of effective marketing. It distinguishes you from your competitors and helps to keep your firm top-of-mind. Branding is a feeling you get when you walk into a business and an understanding of what a business stands for without having to point it out. 

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How Your Funeral Home Can Help Families Observe Memorial Day

May 18, 2017 by Danielle Burmeister
Funeral Home Marketing

In the spring of 1868, General John Logan issued an order to the Grand Army of the Republic, a brotherhood of Veterans of the Union Army, Navy and Marine Corps:

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Maintaining Relationships with Funeral Business Client Families

February 2, 2017 by Dean Lambert
Funeral Home Marketing

It’s something nearly every funeral professional hates to see: An obituary for someone from a family served for generations, who this time chose another funeral home. Things have changed during the past decade or so, which affects the way funeral directors must think about their funeral business.

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9 Tips for Planning and Executing Successful Preneed Presentations

November 10, 2016 by Alyssa McNab
Funeral Home Marketing

Funeral service is about sharing stories, and your funeral home has an important story to tell about how advance funeral planning helps make the most difficult days in families’ lives just a little easier. One impactful way to share this story is to host a community presentation at your funeral business.

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A Guide to Veterans Day Traditions for Funeral Professionals

November 1, 2016 by Homesteaders Life Company
Funeral Home Marketing

As Veterans Day quickly approaches each year, many of us are making plans to participate in local parades, ceremonies or Veteran’s celebrations to honor the men and women who have served our country. As we prepare to recognize the sacrifices Veterans have made, we thought we would take the opportunity to share some of the rich history of this important day.

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12 Funeral Home Blog Posts You Can Write Immediately

August 2, 2016 by Alyssa McNab
Funeral Home Marketing

Families in your community are searching for information about funeral services online – but who is providing the answers to their questions? If you can’t confidently say that your firm’s website is a solid resource for information about funeral services in your community, it may be time to add a funeral home blog to your marketing efforts.

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Community Involvement and Outreach Ideas for Funeral Homes

June 30, 2016 by Homesteaders Life Company
Funeral Home Marketing, Funeral Home Business

Marketing your firm looks a lot different these days. With countless social media channels and digital marketing tactics, there are so many new ways to reach people in your community. However, it remains true that one of the best ways to build lasting connections is to get out in your community and meet people.

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3 Signs Your Funeral Home Business Needs a Marketing Partner

May 5, 2016 by Dean Lambert
Funeral Home Marketing, Funeral Home Business

There are likely many parallels in the process of a funeral home owner deciding when and how to more actively promote preneed, to how and when a consumer decides they wish to prearrange. In a recent Homesteaders Life Company study of its policy owners, 38% of the participants reported waiting a year or more to prearrange after they first considered it.

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