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Using Data to Connect with and Retain Funeral Home Client Families

December 12, 2023 by Niki Smith
Funeral Home Marketing, Featured

For many funeral homes, goal setting includes defining a target for the amount of preneed and at-need business your firm will generate. The most successful firms maintain a preneed to at-need ratio 60/40, which may seem like a stretch goal. Fortunately, you can turn to easily accessible data to help you find and retain your client families.

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3 Common Missed Opportunities to Increase Preneed Sales

December 12, 2023 by Homesteaders Life Company
Funeral Home Marketing, Featured, Funeral Home Business

You provide exceptional service and support to each family you serve, but do you have what it takes to build the same meaningful connections with everyone in your community, and do you have the time to do so?

Funeral providers that have an active preneed program aim to generate quality leads by casting a wide net in their community. However, this process takes time, and you often need to nurture these individuals over a longer period until they feel ready to prearrange their own funeral. In fact, 29% of respondents to our latest policy owner survey reported that it took two years or more from the time they first learned about prearranging until they finalized and made their own arrangements.

Keep reading to discover three common opportunities funeral providers miss when trying to capture more preneed sales.

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Compelling Ways to Communicate the Value of Your Funeral Services

December 12, 2023 by Danielle Burmeister
Funeral Home Marketing

Modern consumers are more aware of marketing tactics and strategies than any former generation. These consumers understand that advertising is paid for by businesses to sell their products and, as a result, harbor inherent skepticism regarding traditional marketing. Paid advertising is no longer as effective, and successful marketers need to navigate an entirely new landscape to communicate their services in terms of the value families receive, rather than the cost they pay.

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Why Funeral Directors Need to Care About Marketing their Firms

December 12, 2023 by Alyssa McNab
Funeral Home Marketing

With all of the responsibilities that funeral directors must navigate every day, it’s not surprising that marketing activities aren’t always a top priority. This may be especially true in communities that don’t have many funeral home options — it can be tempting to think that families will continue to use your firm if they always have in the past.

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4 Best Practices for Earning Referrals for Your Funeral Home

December 12, 2023 by Alyssa McNab
Funeral Home Marketing

How many families have called or walked in the door of your funeral home because one of your previous clients recommended you or they read a positive online review about your firm? Funeral professionals don’t take referrals lightly and for good reason. Third-party endorsements carry much more weight than advertising messages—and that applies to families who prearrange, too.

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Funeral Home Marketing Trends to Follow

July 20, 2023 by Amy Johnson
Funeral Home Marketing, Featured

Consumer preferences and communication styles are ever-evolving, which means it can be difficult to keep your finger on the pulse and know exactly how — and where — to reach your target audience. Although keeping pace with marketing trends, especially if you’re on a limited funeral home marketing budget, may not always be top of mind, paying attention to what channels and tactics are resonating most with today’s consumers will give your firm an advantage over competitors who fail to look ahead.

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Earned Media: Best Practices for Your Funeral Home

May 4, 2023 by Danielle Burmeister
Funeral Home Marketing, Featured

Gaining exposure, stretching marketing dollars and establishing credibility can be an ongoing challenge for funeral professionals. Unlike many industries, marketing a funeral business requires a level of sensitivity that can be difficult to achieve solely through “traditional” advertising methods.

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How to Reap More Benefits from Your Funeral Home’s Online Reviews

January 26, 2023 by Homesteaders Life Company
Funeral Home Marketing, Featured

If you’re in the mood to try out a new restaurant, where do you begin your search to find the perfect dinner spot? Chances are, you do a quick online search for “best restaurant near me” and start vetting your options based on a restaurant’s number of online reviews, star rating and customer feedback. As you narrow your search, do you weed out restaurants with zero reviews? How about restaurants with less than three stars? Consumers follow this same process when they begin their search for a “funeral home near me.”

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10 Ways to Manage Your Funeral Home’s Google Business Profile

June 6, 2022 by Amy Johnson
Funeral Home Marketing, Featured

Did you know that Google holds over 90 percent of the world’s search engine market share? This means when consumers search online, nine times out of ten, they use Google to do so. But how can you improve your funeral home’s chances of appearing in potential customers’ Google search results when they search for “funeral home near me?” You have the control to create or optimize your existing Google Business Profile.

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Steps for Branding, or Rebranding, Your Funeral Home

April 1, 2022 by Niki Smith
Funeral Home Marketing, Featured

What do client families do when a death occurs and they don’t have a go-to funeral provider picked out? They Google it.

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