Texas consumers visit www.prepaidfunerals.texas.gov for more information.
Your California Privacy Choice
Please visit www.homesteaderslife.com/covid-19-coronavirus-information for information about coronavirus (COVID-19).
Get the latest funeral business insights, research and trends that can help grow your business.
In the journey of life, death and grief are threads we all must...
Homesteaders’ 2023 annual report is now available, and we’re...
It goes without saying that the basis of a funeral...
Do you have a steady stream of preneed and at-need clients, or do you find that your marketing campaigns fall short of generating enough qualified leads to support your business goals? Having a comprehensive marketing plan in place can help you target the right consumers in your community with the right messaging at the right time. This complete series will walk you through the fundamentals of creating a funeral home marketing plan that works and aid you with resources to help you build or refine your funeral home’s marketing plan.
Read MoreDeveloping a comprehensive funeral home marketing plan begins with understanding the people in your community, which, in the marketing world, means conducting a market analysis. Without getting a deep sense of who these people are, you risk throwing your marketing dollars in the metaphorical fire.
Read MoreSo many men and women have dedicated their lives to answering our nation’s call, and many ask for nothing in return. These individuals have proven their devotion to our country, and we owe them the same devotion and gratitude in return.
Read MoreThe digital age has been in full swing for several years now, but it's different in 2021. We're all getting back down to business after the COVID-19 pandemic turned everything on its ear. Independent funeral homes find themselves reckoning with the most significant disruption event they've faced in years.
Read MoreFor funeral professionals, there is never enough time in the day to complete every task that needs to be done. Even the best-laid plans are often interrupted. You spend as much time as you can helping families say goodbye to their loved ones, but still also need to find time for administrative work to maintain the building and keep the business running. Marketing is an essential piece of that puzzle as well. These high-impact marketing ideas will help you work smarter, not harder, to ensure your community's families understand all you have to offer.
Read MoreHosting group presentations in your community is an important marketing component for many funeral homes. When executed correctly, group presentations can help share the benefits of advance funeral planning with more families. Even though hosting these community events is very different from funerals, planning group presentations utilizes the highly developed planning skills that funeral professionals already possess.
Read MoreFor many years, funeral home businesses have used direct mail as one way to establish relationships with potential preneed customers. The value of using direct mail for funeral home marketing has stood the test of time, but the most effective methods are always changing alongside evolving consumer preferences.
Read MoreWhen was the last time you conducted an online search and explored past the first page of results? If you’re like most search engine users, you probably rarely even bother to pay attention to websites that appear after the top five results.
Read MoreGetting your firm involved in community events can have a significant impact on your funeral home marketing, providing opportunities to interact with local influencers who may recommend your services to an even larger audience. Sticking with the same event routine every year — or opting out entirely — isn’t likely to help you earn referrals and new business.
Read MoreMarketing is a constantly moving target. There are a thousand ways to do it and no clear-cut path to success. It’s often a game of trial and error, which can be frustrating for businesses that are trying to reach more customers. Even though there’s no fool proof map to marketing success, there are several ways to hurt your marketing efforts before they even begin. Here are several marketing mistakes to avoid when promoting a funeral home’s services.
Read More© 2024 Homesteaders Life Company. All Rights Reserved.
Life insurance and annuity products are issued by Homesteaders Life Company. Products are subject to state availability.
Any information regarding Homesteaders Life Company's products is intended solely for licensed insurance and funeral professionals.
Texas consumers visit www.prepaidfunerals.texas.gov for more information.
Your California Privacy Choice
Please visit www.homesteaderslife.com/covid-19-coronavirus-information for information about coronavirus (COVID-19).