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5 Funeral Service Trends that Can Boost Your Business

February 28, 2019 by Danielle Burmeister
Funeral Home Marketing, Funeral Industry Trends, Funeral Home Customer Service, Funeral Home Business

Successful funeral professionals stay on top of industry trends, ensuring that they are offering their client families the very best options for end-of-life care. But it can be challenging to focus on only those funeral service trends that are truly going to expand your market share and help you better serve your community. Below, we’ve compiled a list of the five trends most likely to boost your business. 

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Budget-Friendly Community Outreach Ideas for Your Funeral Home

February 21, 2019 by Alyssa McNab
Funeral Home Marketing

“What if we hosted a monthly classic movie series for our community? What about setting up a May Day basket delivery network? How about organizing a Mother’s Day brunch?”

It’s a lot of fun to brainstorm ways to grow your funeral business – but when it’s over, it’s time to get practical about whether your ideas will fit within a reasonable budget. On the bright side, those constraints can also offer more opportunities to be creative.

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Low-Cost Video Tools for Your Funeral Home Marketing

February 15, 2019 by Jim Carson
Funeral Home Marketing, Funeral Home Social Media

You’ve probably heard that video is king when it comes to content marketing, and it’s true. Around 87% of businesses reported they were using video as a marketing tool in early 2019. Many business owners cited reduced production costs, shorter production times and easier in-house creation as reasons they decided to jump on board. Deciding to start creating your own videos can be daunting, but with a little planning, you can create an effective marketing video at little to no cost. Here are a few ways to get started.

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Funeral Home Marketing Ideas to Implement in 2019

January 31, 2019 by Danielle Burmeister
Funeral Home Marketing, Funeral Home Social Media

It’s a new year, full of exciting challenges and fresh goals. And it’s the perfect time to evaluate your funeral home marketing to ensure you’re staying up-to-date with best practices and devoting time, energy, resources and focus to those areas that are likely to have the biggest impact on your business. 

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Funeral Home Marketing Trends for 2019

November 29, 2018 by Sarah Loghry
Funeral Home Marketing, Funeral Home Social Media, Preneed Marketing

Next year will be big for marketing, and not just in the digital sphere. The integration of traditional and digital marketing is making a comeback in a big way. Funeral homes are the perfect business to utilize and benefit from the upcoming marketing trends in 2019. From integrated cross-platform marketing to voice search, the up-and-coming changes to marketing are a mix of old and new ideas. Discover how your funeral home can adopt these trends in the new year.

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The Importance of Funeral Home Leadership and Community Service

June 21, 2018 by Sarah Loghry
Funeral Home Marketing, Funeral Home Business


CEOs from around central Iowa gathered in May 2018 for the first CEO Build for Habitat for Humanity.

Last month, Homesteaders partnered with the Greater Des Moines Habitat for Humanity for an event that brought together CEOs from insurance companies located in central Iowa. Spearheaded by Homesteaders’ Chairman Steve Lang, the team of leaders built pieces of a home for a deserving local family. We asked Steve Lang, Homesteaders’ President and CEO Steve Shaffer and the Executive Director of the Greater Des Moines Habitat for Humanity, Lance Henning, to share why this event was important for these companies and what funeral home business leaders can do to develop their own successful community engagement events.

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Become the One Funeral Home Families Consider for Preneed Funeral Planning

May 24, 2018 by Sarah Loghry
Funeral Home Marketing, Funeral Home Business, Preneed Marketing

Funeral service professionals are an important part of every community. They perform an integral service that is often not thought of until it’s needed. It’s vital for today’s funeral homes to make themselves known through different funeral home marketing and advertising strategies, not only to separate them from their local competitors, but also to grow their market share. Here are five ways that funeral homes can become the place for preneed funeral planning.

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6 Tips for Reinventing Your Funeral Home Marketing Strategy

February 22, 2018 by Sarah Loghry
Funeral Home Marketing

My first encounter with “traditional” marketing was during an internship in college. I was asked to write an ad for a radio station, and I had no idea what to do. I had spent four years of college learning about social media and online advertising. In true millennial fashion, I thought utilizing radio was old-fashioned because, “who listens to the radio anymore?”

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5 Things to Know about Families Who Prearrange

January 18, 2018 by Sarah Loghry
Funeral Home Marketing, Preneed Marketing

A new year means new families may consider planning their funerals in advance. Every few years, Homesteaders surveys its policy holders to find out what inspired them to prearrange and the process they took to get there. Take a look at five important learnings from our most recently published survey and how you can use them today in your funeral home.

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3 Ways Your Funeral Home Website Can Make a Better First Impression

December 07, 2017 by Sarah Loghry
Funeral Home Marketing

‘Tis the season for online shopping. During the holidays, I avoid physical stores like the plague. Generally, I stick to trusted sites like Target and Amazon, but sometimes I’m looking for a really specific item and my search takes me to the website of a small business.

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