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6 Ways Your Funeral Home Can Help Families Observe Memorial Day

May 18, 2017 by Danielle Burmeister
Funeral Home Marketing, Memorial Day

In the spring of 1868, General John Logan issued an order to the Grand Army of the Republic, a brotherhood of Veterans of the Union Army, Navy and Marine Corps:

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4 Big Funeral Home Social Media Mistakes – and How to Fix Them

May 04, 2017 by Sarah Loghry
Funeral Home Marketing, Funeral Home Social Media

I have been working in digital marketing and social media for my entire career, and with that, I have seen some major mistakes that businesses and brands have made in their approach to marketing (I’m looking at you, Pepsi). There are no foolproof instructions when it comes to marketing and even less when it comes to managing a social media profile, and that unbridled creativity can be intimidating. One small misstep can lead to a surprising amount of backlash that many brands are not prepared to handle. That being said, social media isn’t as scary as it seems. When used properly, a strong funeral home social media presence can help bolster your brand and attract new customers. Discover how you can avoid these common mistakes that businesses make on social media.

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3 Tips to Make Your Funeral Business the Top Choice for Families

April 06, 2017 by Sarah Loghry
Funeral Home Marketing, Funeral Home Business

Your funeral business provides a timeless and necessary service to families in your community. People will always need your services, and that is exactly what creates competition. According to the 4th edition of Homesteaders’ Preneed Motivators, 72% of policy owners only considered one funeral home when they were thinking about making prearrangements. So, if it wasn’t your funeral home they thought of, it means it was your competitor’s.

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What’s Next for Funeral Home Marketing? Attention is the Game, Instagram is the Arena

March 23, 2017 by Ryan Thogmartin
Funeral Home Marketing, Funeral Home Social Media, Guest Post

Here is a question I’m asked on the regular. It never fails. At every keynote presentation I give, participants say, "Hey, you guys talk heavily about Facebook: how to build a presence on Facebook, how to create content for funeral home businesses and how to drive Facebook engagement. What comes next?"

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A Back-to-Basics Look at Funeral Home Social Media

February 09, 2017 by Alyssa McNab
Funeral Home Marketing, Funeral Home Social Media

Effective funeral home marketing removes the disconnect between the value of funeral service and consumers’ misconceptions (or lack of awareness) about what skilled funeral professionals can do for them. If education is the key to building relationships with clients, no marketing tool has more potential for relevant connections than social media.

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Maintaining Relationships with Funeral Business Client Families

February 02, 2017 by Dean Lambert
Funeral Home Marketing

It’s something nearly every funeral professional hates to see: an obituary for someone from a family served for generations, who this time chose another funeral home. Things have changed during the past decade or so, which affects the way funeral directors must think about their funeral business.

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Essential Traits That Improve Your Funeral Home Marketing

January 12, 2017 by Alyssa McNab
Funeral Home Marketing

It’s a goal that every firm should strive to achieve: Becoming the first name mentioned when a person in their community is asked to list funeral homes in their area. A firm that can secure its place as the top choice for consumers is able to demonstrate value through exceptional service and effective marketing efforts, both of which support word-of-mouth referrals.

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Trends that Can Benefit Your Funeral Home Marketing

December 15, 2016 by Alyssa McNab
Funeral Home Marketing

Earlier this year, Dunkin’ Donuts launched a campaign that leveraged some of the very best qualities of digital marketing. In recognition of Valentine’s Day, the company invited engaged couples to share their proposal stories on the company’s website for a chance to win a $10,000 prize. As part of their marketing efforts for the campaign, they hosted a Facebook Live video event that incorporated a behind-the-scenes tour, social media “shout-outs” to followers who mentioned their company and demos of how the company makes sweet, heart-shaped treats.

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5 Ways to Improve Preneed Presentations at Your Funeral Business

November 10, 2016 by Alyssa McNab
Preneed Funeral Planning, Funeral Home Marketing, Preneed Marketing

Funeral service is about sharing stories, and your funeral home has an important story to tell about how advance funeral planning helps make the most difficult days in families’ lives just a little easier. One impactful way to share this story is to host a community presentation at your funeral business.

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Preneed Policy Owners and Internet Usage: What It Means for Your Firm

October 27, 2016 by Alyssa McNab
Funeral Home Marketing

How would you change your funeral home marketing strategy if you knew you had a way to connect with the people who want to learn about what you offer – right at your fingertips? For funeral professionals, that ability is a reality as people who use your services turn to online sources for information and communication.

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