Homesteaders Blog

Why Preplanning Your Funeral Is a Gift to Your Loved Ones

Thinking about your own funeral can be a difficult topic, but an important one to plan for and consider. Just like you plan for the end of life in other ways — such as documenting your will and power of attorney — planning your funeral relieves burdens from your loved ones and ensures your final wishes.

Funeral preplanning offers a lasting gift to your loved ones — one that provides clarity, comfort and peace of mind when they need it most.

Using Visual Intelligence to Better Serve Families: Observational Skills in Funeral Service

In a profession centered on empathy, understanding and support, funeral professionals play a vital role in helping families through some of their most challenging moments. Enhancing observational skills through the techniques described in the book “Visual Intelligence” by Amy Herman can empower funeral professionals to recognize subtle cues, anticipate needs and create a deeply meaningful experience for families.

Dispelling Myths About the Funeral Profession

With the internet and copious amounts of information at our fingertips, sometimes it’s hard to distinguish between myth and fact, even in the funeral profession. You will likely require a funeral professional’s services sometime in your life, and you may have uncertainties about what to expect throughout the process. With the expertise of some Homesteaders’ account executives who have worked in or with funeral homes for many years, this post sheds light on the reality of funerals and the funeral profession.

How to Connect with More Preneed Families

There are more ways than ever to connect with preneed families. The challenge is to find the methods that are effective for your funeral home and community – and implement them well.

Telling Your Clients’ Stories Through Advance Funeral Planning

Whether we admit it or not, many of us would like to have a say in how we are remembered. With that in mind, the role of a preneed professional becomes crucial in ensuring clients’ prearrangements truly reflect their lives. 

Tips for Operating a Successful Preneed Team

I think you’d be hard-pressed to find many professions that require such a strong willingness to go above and beyond expectations as the funeral profession. On any day, any member of your firm’s staff may need to jump into many different roles to ensure families receive exceptional service when memorializing their loved ones.

4 Ways Preneed Can Help Your At-Need Business

We already know that a robust preneed program is a valuable part of any funeral business. Not only does it help ensure the long-term security of your firm, but it also provides a service that families really want and need.

3 Reasons Your Preneed Funeral Planning Program Isn’t What It Could Be

Too many consumers still do not know they can plan and fund their funerals in advance. Plain and simple, it all boils down to awareness. Can it really be this straightforward?

What Motivates the Baby Boomer Generation to Prearrange?

As Baby Boomers begin thinking about end-of-life issues, funeral professionals should understand their attitudes and preferences. Whether or not someone from this generation is ready to make advance funeral plans for themself, their perceptions of funeral service will shape how funeral professionals promote the value of their services.

Why Advance Funeral Arrangements Matter for the “Silent Generation”

They’re family-focused. They’ve been described as having “redefined leadership.” And they’re the generation that drove a booming economy. They’re members of the Silent Generation, born 1925-1945, and their values and perceptions about funeral service can have a significant impact on your funeral home’s advance funeral planning program.