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We often discuss how storytelling is an effective way to promote preneed. Stories engage people and can influence their decision-making process. Explaining preneed within the structure of a story can help normalize it to prospective client families. They can insert themselves into a particular situation where planning in advance could have saved their family from additional emotional stress.
Read MoreIt seems that every year, the ads for holiday shopping appear earlier and earlier. As a result, I’m already looking forward to holiday gatherings and creating more memories with my loved ones.
Read MoreAs I’ve gotten older, I have realized that there are a lot of things about my extended family that I don’t know. Being the oldest child of my grandparents’ youngest daughter and the fifth of seven grandkids leaves a lot of room for little family facts to slip by. Just this weekend, I finally learned how I was related to someone I have heard about my entire life. Before then, I never fully understood why we planted flowers at their gravesite each Memorial Day.
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