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Melissa Heller

Melissa Heller
Melissa Heller is a Marketing Communications Specialist for Homesteaders Life Company.

Recent Posts

Tips for Hiring Preneed Professionals

February 25, 2022 by Melissa Heller
Featured, Funeral Home Business

Hiring new employees can be both exciting and daunting. In addition to your day-to-day tasks and taking care of the families you serve, you must find time to advertise for the position, screen résumés and conduct interviews; not to mention the additional pressure to make sure you find a candidate who will fit your company culture.

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High Impact Marketing Ideas for Your Firm

April 30, 2021 by Melissa Heller
Funeral Home Marketing, Featured

For funeral professionals, there is never enough time in the day to complete every task that needs done. Even the best laid plans are often interrupted. You spend as much time as you can helping families say good-bye to their loved ones, but still also need to find time for administrative work to maintain the building and keep the business running. Marketing is an important piece of that puzzle as well. These high-impact marketing ideas will help you work smarter, not harder, to make sure families in your community understand all you have to offer.

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Staying Connected: How to Host a Virtual Presentation

December 18, 2020 by Melissa Heller
Featured, Funeral Home Business

These days, staying connected to your community is more important than ever. During times when you can’t safely bring people together in person, you can still reach them online. Hosting virtual community presentations can help you stay connected while still presenting the value of advance funeral planning and generating leads for preneed sales.

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How to Plan A Successful Community Presentation

December 13, 2019 by Melissa Heller
Funeral Home Marketing, Featured

Finding new ways to market your funeral home can sometimes be frustrating, especially if you’ve tried ideas in the past that didn’t provide an immediate return on your efforts. One approach that has seen recent growth is holding community presentations about advance funeral planning. In fact, funeral homes that have successfully executed group presentations have reported that as many as 75% of those who attend set up future appointments to discuss their preneed options.

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Time-Saving Tips for Funeral Professionals

November 14, 2019 by Melissa Heller
Funeral Home Business

“My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.” – Steve Jobs

As funeral professionals, business owners, partners, spouses, parents, friends and humans, we all wish we had more time. In this day and age, it seems as if there is never enough to spend with grieving families, check off everything on the to-do list, connect with our own families and unwind from a busy day.

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Interview: Get to Know Luke Frieberg and eFuneral

October 17, 2019 by Melissa Heller
Featured, Industry Events

Since its launch at the beginning of 2019, eFuneral has been successful with both funeral service providers and families. The Homesteaders subsidiary has developed a comprehensive service that guides families through planning and funding a funeral online with their funeral service provider. Luke Frieberg, president of eFuneral, recently sat down with editors at American Funeral Director magazine for an in-depth look at the cutting-edge platform.

 

 

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Effective Direct Mail Practices for Your Funeral Home Business

September 26, 2019 by Melissa Heller
Funeral Home Marketing, Funeral Home Business

For many years, funeral home businesses have used direct mail as one way to establish relationships with potential preneed customers. The value of using direct mail for funeral home marketing has stood the test of time, but the most effective methods are always changing alongside evolving consumer preferences.  

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