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Melissa Heller

Melissa Heller
Melissa Heller is a Marketing Communications Specialist for Homesteaders Life Company.

Recent Posts

Planning Ahead: Numbers You Should Know

June 11, 2020 by Melissa Heller
Preneed Funeral Planning

My 96-year-old grandmother passed away this spring. During her final days, I remember my aunts finding her funeral wishes written on a piece of paper and tucked inside her Bible. She had written down her favorite Bible passages to be read, songs to be sung and even a request for my brother to sing a hymn. Luckily, my dad and my aunts knew exactly what she wanted for the celebration of her life and had time to plan a beautiful service.

Even though my family had the time to prepare and knew my grandmother’s wishes, not all families have that luxury. The process takes an emotional and financial toll on those left behind. Planning ahead can help relieve that burden from loved ones. Here are a few numbers to consider when thinking about or discussing advance funeral plans.

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Tips for Connecting with Client Families Online

May 01, 2020 by Melissa Heller
Funeral Home Marketing, Featured

We know you’re working to stay connected to families in your community throughout the Coronavirus pandemic, so we’ve created a roundup of our most popular blog posts that feature ways to reach client families online. From Facebook events to optimizing your funeral home website, you’ll find a wealth of tips below to help you reach client families while practicing social distancing.

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Free Marketing Resources for Funeral Professionals

April 10, 2020 by Melissa Heller
Funeral Industry Trends, Featured, Funeral Home Business, Funeral Home Social Media

It’s easy to feel alone these days. But while we have been practicing social distancing, I have observed that we are anything but alone – especially in the funeral profession. People are finding new ways to stay connected. Many organizations are coming together to support each other and funeral professionals – sharing ideas for funeral services and providing additional resources for conducting business as usual, as much as possible.

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Creative Funeral Service Ideas During the Coronavirus Pandemic

April 03, 2020 by Melissa Heller
Funeral Industry Trends, Featured, Funeral Home Customer Service, Funeral Home Social Media

Over the past few weeks, two friends of my teenage daughter each lost their fathers unexpectedly. Our family has felt the heartbreak on many different levels. We are heartbroken for those families. We are heartbroken that we have lost friends. But most of all, we are heartbroken because we are not able to show our support in person with a hug or a few words of support at their funeral services. Our hearts ache knowing these families are not able to be surrounded by the army of friends and relatives they’ve each had supporting them through other, less painful life events.

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How to Plan a Successful Community Presentation

December 13, 2019 by Melissa Heller
Funeral Home Marketing, Featured

Finding new ways to market your funeral home can sometimes be frustrating, especially if you’ve tried ideas in the past that didn’t provide an immediate return on your efforts. One approach that has seen recent growth is holding community presentations about advance funeral planning. In fact, funeral homes who have successfully executed group presentations have reported that as many as 75% of those who attend set up future appointments to discuss their preneed options.

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Time-Saving Tips for Funeral Professionals

November 14, 2019 by Melissa Heller
Funeral Home Workplace, Funeral Home Business

“My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.” – Steve Jobs

As funeral professionals, business owners, partners, spouses, parents, friends and humans, we all wish we had more time. In this day and age, it seems as if there is never enough to spend with grieving families, check off everything on the to-do list, connect with our own families and unwind from a busy day.

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Interview: Get to Know Luke Frieberg and eFuneral

October 17, 2019 by Melissa Heller
Featured, Industry Events

Since its launch at the beginning of 2019, eFuneral has been successful with both funeral service providers and families. The Homesteaders subsidiary has developed a comprehensive service that guides families through planning and funding a funeral online with their funeral service provider. Luke Frieberg, president of eFuneral, recently sat down with editors at American Funeral Director magazine for an in-depth look at the cutting-edge platform.

 

 

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Meet Ethan Morse – Filmmaker, U.S. Army Veteran and Keynote Speaker at NFDA Convention

October 04, 2019 by Melissa Heller
Industry Events

Watching The Unknowns, a documentary about the soldiers who guard the Tomb of the Unknown Soldier, brings a whole new level of respect for our men and women in service. Their level of dedication, preparation and commitment is like nothing I have ever seen before.

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Effective Direct Mail Practices for Your Funeral Home Business

September 26, 2019 by Melissa Heller
Funeral Home Business, Preneed Marketing

For many years, funeral home businesses have used direct mail as one way to establish relationships with potential preneed customers. The value of using direct mail for funeral home marketing has stood the test of time, but the most effective methods are always changing alongside evolving consumer preferences.  

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