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I’ll Bet You Could Write a Book

October 04, 2018 by Dr. Jason Troyer
Finding Resilience

Perhaps you have said it or maybe someone has said it to you: “I’ll bet you could write a book.” It’s true that funeral professionals have a unique place to view the parade of life go by. You hear family secrets, see what their homes look like at 3 a.m. and get to know the best and worst about the families in your community.

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What to Wear to a Funeral, Visitation or Celebration of Life Service

September 20, 2018 by Sarah Loghry

A few weekends ago, I went to a birthday party for one of my close friend’s daughters. She was turning one year old, so a large group of my longtime friends came into town to help celebrate. As per usual, there was discussion in our group text message about who was going to wear what. No one wanted to be underdressed or overdressed compared to everyone else. In other words, no one wanted to stand out or draw attention to themselves during the party. Ironically, two of us ended up wearing the same shirt.

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Tips for Operating a Successful Preneed Team

September 06, 2018 by Alyssa McNab
Preneed Funeral Planning

So far, this has been a year of transformation at my house – literally. Following some unfortunate yet necessary home improvement projects, I’ve become well acquainted with options for various repair services and contractors in the area. And that means I’m also in a position to share my experiences with those businesses with friends and family members who are looking for similar services.

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Restore Balance: Read the “Thank You” Notes

August 30, 2018 by Dr. Jason Troyer
Finding Resilience

Like you, I have days when it seems like nothing is going my way and I can’t do anything right. If I am lucky I will remember to go to the “thank you” drawer. My drawer contains letters and cards from clients and students who took time to thank me for helping them.

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5 Unexpected Ways Advance Funeral Planning Can Help Families

August 24, 2018 by Alyssa McNab
Preneed Funeral Planning

As a funeral professional, what do you say when someone asks why they should consider prearranging? It’s easy to explain the basic, practical benefits – anyone who has been involved in planning a funeral for a loved one has experienced the many decisions that need to be made, often in a short time and under stressful circumstances. With a prearranged funeral, most of those details have already been accounted for.

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How to Implement a Lead Assessment and Grow Your Business

August 16, 2018 by Gary Weisenbach
Funeral Home Business

Do you keep a weekly checklist or journal to track where your leads are coming from? I’ve discovered throughout my career that few funeral professionals actually do. Creating a map that shows your measurements, data and ratios that you can analyze quarterly, mid-year and at year-end allows you to examine your progress and grow your business.

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What You Can Do to Help a Community in Mourning

August 09, 2018 by Danielle Burmeister

On June 24, 2009, Ed Thomas was in the weight room at Aplington-Parkersburg High School, coaching the school’s football team through their summer weight training program. A little before 8 a.m., a former player entered the school and opened fire, shooting and killing his former coach before fleeing the scene.

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The Stories Behind Famous Memorial and Funeral Songs

July 27, 2018 by Sarah Loghry
Funeral Industry Trends

Funeral services and celebration of life events are often marked with special music to remember a loved one who has passed away. These songs often have special meaning to the family and friends who were left behind, but many also have a special meaning to those who wrote them. Here are six famous funeral songs and the lesser-known stories behind how they came to be.

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Creating an Exceptional Online Customer Service Experience in a Funeral Home

July 19, 2018 by Sarah Loghry
Funeral Home Customer Service, Funeral Home Social Media

Most customers can control their daily lives in the palms of their hands. Smartphones and tablets have created a new, customer-centric way to solve problems. We are no longer required to pick up the phone and speak with a customer service representative when we have an issue we need resolved. We’ve progressed (or regressed, depending on your view) to the point where we can order food, clothes and a ride to the airport without speaking directly to another human.

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4 Ways Preneed Can Help Your At-Need Business

July 12, 2018 by Danielle Burmeister
Preneed Funeral Planning, Funeral Home Business

We already know that a robust preneed program is a valuable part of any funeral business. Not only does is help ensure the long-term security of your firm, but it also provides a service that families really want and need.

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