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The Stories Behind Famous Memorial and Funeral Songs

July 27, 2018 by Sarah Loghry
Funeral Industry Trends

Funeral services and celebration of life events are often marked with special music to remember a loved one who has passed away. These songs often have special meaning to the family and friends who were left behind, but many also have a special meaning to those who wrote them. Here are six famous funeral songs and the lesser-known stories behind how they came to be.

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Creating an Exceptional Online Customer Service Experience in a Funeral Home

July 19, 2018 by Sarah Loghry
Funeral Home Customer Service, Funeral Home Social Media

Most customers can control their daily lives in the palms of their hands. Smartphones and tablets have created a new, customer-centric way to solve problems. We are no longer required to pick up the phone and speak with a customer service representative when we have an issue we need resolved. We’ve progressed (or regressed, depending on your view) to the point where we can order food, clothes and a ride to the airport without speaking directly to another human.

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4 Ways Preneed Can Help Your At-Need Business

July 12, 2018 by Danielle Burmeister
Preneed Funeral Planning, Funeral Home Business

We already know that a robust preneed program is a valuable part of any funeral business. Not only does is help ensure the long-term security of your firm, but it also provides a service that families really want and need.

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Can You Doodle Your Way to Productivity?

July 05, 2018 by Dr. Jason Troyer
Finding Resilience

Do you doodle? Have you purchased one of the millions of coloring books made specifically for adults that have sold in the last few years? I doodle occasionally. Garfield has made some appearances on my notes and random trees and bushes occasionally appear during a long presentation. And I pretend that I am coloring along with my young daughters, when I really just want to feel a crayon on paper.

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Understanding Characteristics of Preneed Policy Owners [INFOGRAPHIC]

June 28, 2018 by Alyssa McNab
Preneed Funeral Planning

Frequently gathering and reviewing data is essential to help you understand what your potential client families need (and expect) from your firm. Gaining a big-picture perspective on the overall market can be a helpful first step as you discover ways to improve your services and your methods of communicating with your community.

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The Importance of Funeral Home Leadership and Community Service

June 21, 2018 by Sarah Loghry
Funeral Home Marketing, Funeral Home Business

CEOs from around central Iowa gathered in May 2018 for the first CEO Build for Habitat for Humanity.

Last month, Homesteaders partnered with the Greater Des Moines Habitat for Humanity for an event that brought together CEOs from insurance companies located in central Iowa. Spearheaded by Homesteaders’ Chairman Steve Lang, the team of leaders built pieces of a home for a deserving local family. We asked Steve Lang, Homesteaders’ President and CEO Steve Shaffer and the Executive Director of the Greater Des Moines Habitat for Humanity, Lance Henning, to share why this event was important for these companies and what funeral home business leaders can do to develop their own successful community engagement events.

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7 Ways to Celebrate Father’s Day without Dad

June 14, 2018 by Sarah Loghry

The first time I experienced the death of a loved one was only a few years ago when my grandfather passed away. It wasn’t sudden by any means, so my family had a little time to come to terms with the idea. I’m a people watcher, so I spent a lot of time observing how my family members dealt with their grief. I had always heard that people deal with grief differently, but I hadn’t experienced it before. These differences appear more intensely during the holidays or anniversary of his passing.

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3 Easy Steps to Combating Facebook’s Algorithm Changes

June 07, 2018 by Sarah Loghry
Funeral Home Social Media

Facebook is fundamentally changing. Starting earlier this year, the platform started putting more emphasis on showing you content created by your Facebook friends instead of posts from business you follow. This move makes sense in light of Facebook’s recent issues. However, the change is a double-edged sword. Marketers are now facing major drops in impressions and engagement on their Facebook content. Fortunately, the new Facebook algorithms won’t ruin your funeral business. What funeral professionals will have to do, however, is work smarter to continue to see positive returns and preneed leads from social media. Here are three ways that funeral homes can combat the recent changes to Facebook’s algorithms.

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[New Research] 5 Things to Know About People who Make Advance Funeral Plans

May 31, 2018 by Alyssa McNab
Preneed Funeral Planning

For more than a decade, the Preneed Motivators report has provided exclusive insights about the motivations and experiences of people who make advance funeral plans. The newly released fifth edition, which you can download now for free, continues to offer information to help you better understand the preferences of the people who are most likely to prearrange and fund funerals. This data is an excellent starting point to help you effectively communicate with people in your community about the benefits of this valuable service.

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Become the One Funeral Home Families Consider for Preneed Funeral Planning

May 24, 2018 by Sarah Loghry
Funeral Home Marketing, Funeral Home Business, Preneed Marketing

Funeral service professionals are an important part of every community. They perform an integral service that is often not thought of until it’s needed. It’s vital for today’s funeral homes to make themselves known through different funeral home marketing and advertising strategies, not only to separate them from their local competitors, but also to grow their market share. Here are five ways that funeral homes can become the place for preneed funeral planning.

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