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Why Everyone on Your Staff is Part of Your Preneed Team

February 07, 2019 by Alyssa McNab

I think you’d be hard-pressed to find many professions that require such a strong willingness to go above and beyond expectations as the funeral profession. On any day, any member of your firm’s staff may need to jump into many different roles to ensure families receive exceptional service when memorializing their loved ones.

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Funeral Home Marketing Ideas to Implement in 2019

January 31, 2019 by Danielle Burmeister
Funeral Home Marketing, Funeral Home Social Media

It’s a new year, full of exciting challenges and fresh goals. And it’s the perfect time to evaluate your funeral home marketing to ensure you’re staying up-to-date with best practices and devoting time, energy, resources and focus to those areas that are likely to have the biggest impact on your business. 

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Telling Your Clients’ Stories Through Advance Funeral Plans

January 24, 2019 by Alyssa McNab

Whether we admit it or not, many of us would like to have a say in how we are remembered. When asked about the importance of different factors in the decision to prearrange, 83% of prearrangers said it was “extremely important” to be able to choose the arrangements they wanted. (Details about these survey responses and many other insights can be found in our free Preneed Motivators report.)

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Time-Saving Tools for Funeral Directors in 2019

January 17, 2019 by Sarah Loghry
Funeral Directors, Funeral Home Business

For about a year, I worked for a small nonprofit in my home state. There were six total employees, two of whom worked remotely. My job was a combination of communications and administration and included tasks like managing all the social media platforms, writing emails and updating the website, plus managing the accounting, creating invoices, paying bills, organizing direct mail, restocking the office supplies and coordinating with vendors and donors for events. I was busy, to say the least.

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Promoting a Funeral Home Event on Facebook

January 10, 2019 by Alyssa McNab
Funeral Home Social Media

If you’ve already checked Facebook once or twice (or, well, many times) today, you’re not alone. Every day, millions of people are active on the site to stay connected to friends, family members, organizations and companies they care about.

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Great Stories from Funeral Service this Year

December 27, 2018 by Sarah Loghry
Memorial Service, Funeral Directors

As the new year approaches, it’s the perfect time to look back at 2018 and the amazing stories we’ve encountered. I have had the incredible opportunity to interview funeral home owners from all over the country this year for Homesteaders’ BluePrint™ newsletter, and each one of them had a story that has stuck with me. Funeral professionals lead very important and busy lives, especially during the holidays when they often have to give up time with their own families to help community members through significant losses.

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How to Create Memorable Online Obituaries

December 06, 2018 by Alyssa McNab
Funeral Industry Trends

When George H.W. Bush, the 41st president of the United States, died last week, the news was quickly met with an outpouring of online content honoring his memory. The tributes demonstrated the full power of digital platforms for memorialization. People across the globe could view memorials in many different forms – articles, photos, videos, timelines and illustrations – and interact with them almost instantly.

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Funeral Home Marketing Trends for 2019

November 29, 2018 by Sarah Loghry
Funeral Home Marketing, Funeral Home Social Media, Preneed Marketing

Next year will be big for marketing, and not just in the digital sphere. The integration of traditional and digital marketing is making a comeback in a big way. Funeral homes are the perfect business to utilize and benefit from the upcoming marketing trends in 2019. From integrated cross-platform marketing to voice search, the up-and-coming changes to marketing are a mix of old and new ideas. Discover how your funeral home can adopt these trends in the new year.

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5 Characteristics that Make Us Grateful for Funeral Professionals

November 15, 2018 by Alyssa McNab
Funeral Directors

One of my colleagues at Homesteaders recently shared her thoughts about working with funeral professionals, and one comment in particular really resonated with me: “They are just the kind of people that you want to know,” she said. “They have the biggest hearts, and they would do anything for you.”

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How to Avoid Overstepping Boundaries with Long-time Client Families

November 08, 2018 by Homesteaders Life Company
Funeral Home Business

When I was 28, my mom passed away unexpectedly. My five siblings and I gathered at the funeral home in our hometown to make arrangements. At that time, I had never a planned funeral before. None of us knew what to do or what to expect.

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