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Tips for Discussing Cremation with Families

February 04, 2021 by Pam Kleese
Cremation, Featured

I’ve been fascinated by the topic of cremation ever since I started working at Homesteaders many years ago. Being new to the funeral profession, I struggled to understand why the topic generated such differing reactions among funeral professionals. As I’ve spent more time understanding the dynamics at play for many in the profession, I started to realize that the issue was more complicated than I’d originally thought. That is why I was excited that Homesteaders sponsored a joint research project with the Cremation Association of North America (CANA) in 2019. We heard directly from consumers about their personal cremation experiences so we could better understand their motivations and perspectives on this topic.

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Focus Areas for Your Funeral Home’s Future

January 22, 2021 by Alyssa McNab
Featured, Funeral Home Business

As we start the year, firms continue to adapt and innovate to meet the needs of client families, finding new ways to provide exceptional care in spite of constantly changing circumstances. It’s a good time to take stock of potential opportunities that help your firm successfully serve your community long into the future.

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4 Lessons from a True Innovator

January 14, 2021 by Dr. Jason Troyer
Finding Resilience

Each year on January 4, Louis Braille is recognized on World Braille Day. Before this year, I had little knowledge of Braille’s personal story. All I knew was that he was the guy who created a system of raised dots that allows individuals who are blind to read. What I discovered is that Louis Braille has a fascinating backstory – one with distinct lessons for all of us.

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Tips for Success When Serving Preneed Client Families

January 08, 2021 by Jill Lazar
Funeral Planning

Have you ever noticed that some people seem to have all the luck when it comes to success in their chosen profession? Maybe you’re one of those people who cause others to wonder why you seem to be a favorite with clients and constantly get positive reviews. The thing is, when you (or others) start to take a closer look, it becomes clear that a lot of effort has gone into that “luck.” Success is really about investing the time, passion and effort that are required to get the best possible outcomes.

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Staying Connected: How to Host a Virtual Presentation

December 18, 2020 by Melissa Heller
Featured, Funeral Home Business

These days, staying connected to your community is more important than ever. During times when you can’t safely bring people together in person, you can still reach them online. Hosting virtual community presentations can help you stay connected while still presenting the value of advance funeral planning and generating leads for preneed sales.

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5 Pieces of Advice for Overwhelmed Funeral Professionals

December 11, 2020 by Dr. Jason Troyer
Funeral Home Business, Finding Resilience

Let’s get the bad news out of the way: People all over the world have faced unimaginable loss this year – lost jobs, lost opportunities and, yes, lost loved ones. All of these losses can lead to additional stress on relationships, extra challenges for parents of school-age children, limited contact with our family and friends, financial hardship and acute anxiety. Funeral professionals specifically have faced increased danger in your job duties, added career stress and frustration as you improvise ways to best serve families.

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Simple Ways to Connect with Preneed Families

December 04, 2020 by Barb Bloomquist
Featured, Funeral Home Business, Funeral Planning

Funeral professionals understand the importance of ensuring that every person who interacts with your firm has an exceptional experience, whether preneed, at-need or through aftercare. You also know that an active preneed program is a valuable part of your funeral home’s long-term success because it provides families in the communities you serve with something they want and need. So let’s take a closer look at some simple ways your firm can stay connected with these preneed families and the positive impact those connections can have on the growth of your business.

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Remembering Loved Ones During the Holidays

November 20, 2020 by Dean Lambert
Featured, Funeral Planning

Like every other year, the leaves changed and fell and the Black Friday ads started too soon. We turned back our clocks and hunkered down as the chill of late Autumn set in. But let’s face it: The holidays are going to be very, very different this season.

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Funeral Procession Etiquette and Guidelines

November 05, 2020 by Barb Bloomquist
Featured, Funeral Etiquette

Most of us have either witnessed or been part of a funeral procession. The images are somber and moving, alerting the entire community that one of their own has died. Growing up in small-town Iowa, I remember more than a few occasions when my parents pulled over our car to wait for what seemed to be an endless stream of cars driving by in slow-motion, headlights beaming, flags proudly waving. Once the final car passed, we’d proceed. 

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3 Ways to Reach Out during NFDA

October 15, 2020 by Dr. Jason Troyer
Industry Events, Finding Resilience, Guest Post

Funeral service is a lonely profession. Your non-funeral professional friends don’t want to hear about the challenges of your daily work. They don’t want to know about your surprise inspection, that a casket arrived with a huge dent or how you spent hours in the prep room getting ready for a viewing. However, a few times a year, funeral professionals have the opportunity to be surrounded by people who truly understand them at the state and national conventions and expos.

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