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Earning Great Online Reviews for Your Funeral Business

January 30, 2020 by Welton Hong
Funeral Home Marketing, Featured, Guest Post

As you know, few concepts can ever truly be divided into an even 50-50 split. Real life is rarely that clean and simple. But when it comes to independent funeral home owners considering the topic of online reviews, I've discovered a virtually perfect balance of "true-blue believers" and "heels-dug-in nonbelievers."

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The Importance of Community Presentations

January 24, 2020 by Wanda Sizemore
Funeral Home Marketing, Featured

Hosting group presentations in your community is an important marketing component for many funeral homes. When executed correctly, group presentations can help share the benefits of advance funeral planning with more families. Even though hosting these community events is very different from funerals, planning group presentations utilizes the highly developed planning skills that funeral professionals already possess.

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Funeral Etiquette: What to Say When Someone Dies

January 17, 2020 by Alyssa McNab
Featured, Funeral Etiquette

It’s the news no one wants to hear: Someone you care about has lost a loved one. When you know the person who is grieving, but don’t know their loved one well (if at all), it can be especially difficult to decide what to say. Later, when supporting the person during and after the visitation, funeral or memorial service, it can also be tough to know how to express your sympathy.

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Make 2020 Your Year: Ideas for Achieving Your Goals

January 09, 2020 by Jill Muenich
Featured

Now that we've wrapped up 2019, it’s a good time to review your goals for 2020 and decide exactly how to achieve them. Funeral service is a unique calling and communities depend on you in several different situations. Setting and executing your personal and professional goals lays the strong foundation needed to support families. Whether you’re a seasoned funeral service professional or you’re just getting started in your career, there are several steps you can take to make 2020 a great year.

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New Year, New Website

January 04, 2020 by Homesteaders Life Company
Featured

This week, you’ll notice a new look at homesteaderslife.com. Although we’re continuously improving our website, it’s been several years since our last major design update. We’re excited to welcome 2020 by introducing a redesigned website that will allow us to better communicate and connect with the tens of thousands of people who visit it each year.

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How to Plan a Successful Community Presentation

December 13, 2019 by Melissa Heller
Funeral Home Marketing, Featured

Finding new ways to market your funeral home can sometimes be frustrating, especially if you’ve tried ideas in the past that didn’t provide an immediate return on your efforts. One approach that has seen recent growth is holding community presentations about advance funeral planning. In fact, funeral homes who have successfully executed group presentations have reported that as many as 75% of those who attend set up future appointments to discuss their preneed options.

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Time-Saving Tips for Funeral Professionals

November 14, 2019 by Melissa Heller
Funeral Home Workplace, Funeral Home Business

“My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.” – Steve Jobs

As funeral professionals, business owners, partners, spouses, parents, friends and humans, we all wish we had more time. In this day and age, it seems as if there is never enough to spend with grieving families, check off everything on the to-do list, connect with our own families and unwind from a busy day.

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In Case You Missed It: 2019 NFDA Convention Recap

November 08, 2019 by Homesteaders Life Company
Industry Events

The 2019 NFDA International Convention and Expo in Chicago was unforgettable experience, and we're grateful for everyone who joined us in Chicago (or followed along with our social media coverage) for an experience full of learning, networking and sharing resources to help grow your funeral business and better serve families.

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Simple Memorial Service Ideas for the Holidays

October 31, 2019 by Sarah Loghry
Grief, Memorial Service

Each year, funeral professionals make connections with hundreds of people in their community and beyond. Many of the people you serve are approaching their first holiday season without their loved one. Grief during the holidays is challenging for many families, but your firm can help them navigate this difficult time. Funeral professionals are busy, but luckily, you don’t have to spend an entire year planning for a holiday memorial service. Take a look at these simple ideas you can use to connect with families this holiday season.

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3 Lessons Funeral Professionals Can Learn from Marketer Seth Godin

October 25, 2019 by Danielle Burmeister
Funeral Home Marketing, Preneed Marketing

“Marketing is driven by better. Better service, better community, better outcomes,” writes world-renowned marketer, speaker and author Seth Godin in his latest best-selling book, This Is Marketing. “We can do work that matters for people who care.”

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