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Interview: Training to Help Operate a Successful Funeral Business

August 18, 2016 by Alyssa McNab
Funeral Home Business

In today’s ever-changing market conditions, funeral service professionals need to develop and implement innovative practices to ensure their businesses’ success long into the future. By participating in relevant learning opportunities, you can learn business strategies that yield results.

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How Your Funeral Business Can Serve an Increasingly Diverse Community

August 16, 2016 by Homesteaders Life Company
Funeral Industry Trends, Funeral Home Business

Communities today are more diverse than they ever have been. From the mixing of generations in the workplace to increasing ethnic and religious diversity, funeral homes need to adapt to serve the changing needs of their communities.

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Eliminate Time Wasters to Operate a More Efficient Funeral Business

July 28, 2016 by Homesteaders Life Company
Funeral Home Business

According to a survey from Salary.com, 89% of employees waste time at work every day. Taking little breaks throughout the workday is beneficial to recharge and refocus. But when employees consistently engage in activities that distract from core duties, it can have a significant impact on an organization.

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How to Make Comparison Shopping a Good Thing for Your Funeral Home

July 21, 2016 by Homesteaders Life Company
Funeral Home Marketing, Funeral Home Business

Choosing a college is challenging. There are multiple factors that need to be considered – cost, location, size, offered majors, reputation, etc. When I was a senior in high school, I began applying to different colleges throughout the Midwest. I looked at state colleges and private universities. I went on numerous campus tours and talked to former and current students. When it was time to make a decision, I was torn between two state universities. Neither was too far from home nor would they put me in debt for the majority of my adult life.

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How to Create a Culture of Innovation at Your Funeral Home

July 19, 2016 by Alyssa McNab
Funeral Home Workplace, Funeral Home Business

Sitting on a wooden park bench in Los Angeles’s Griffith Park, a father watched his two young daughters cruise by again and again on the nearby merry-go-round. As he observed the children enjoying the ride, he began to think about how nice it would be to have a place with activities they could all enjoy together. A place where, instead of being separated due to limitations of the entertainment options, entire families could participate in experiences and create memories that would last forever.

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Funeral Home Communication Tips for Crisis Situations

May 17, 2016 by Homesteaders Life Company
Funeral Home Business

It is not a matter of “if,” but “when.” Media crises can occur in any organization regardless of business sector or purpose. Commercial and not-for-profits are equally exposed to private problems that become public as well as public problems that can affect their operations.

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3 Signs Your Funeral Home Business Needs a Marketing Partner

May 05, 2016 by Dean Lambert
Funeral Home Marketing, Funeral Home Business

There are likely many parallels in the process of a funeral home owner deciding when and how to more actively promote preneed, to how and when a consumer decides they wish to prearrange. In a May 2015 Homesteaders Life Company study of its policy owners, 34% of the participants reported waiting a year or more to prearrange after they first considered it.

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Protect Your Funeral Home Against Data Breaches

May 03, 2016 by Tracy Whitaker
Funeral Home Business

We’ve all seen the headlines regarding the customer data breaches that have occurred in recent years at companies such as JPMorgan, Home Depot and Target. Although these examples happened electronically and with large companies, this doesn’t mean a data breach can’t happen to your funeral home. The last thing you want to see is your firm’s name on the front page of your local paper due to the theft of your customers’ data.

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7 Things You Need to Do to Differentiate Your Funeral Home Business

March 29, 2016 by Danielle Burmeister
Funeral Home Business

A few weeks ago, my parents and I were having dinner and talking about their recent vacation. Their flight was delayed, so by the time they got to their hotel, the on-site restaurant was already closed. Tired and hungry, they decided to head across the street to a family-style café they’d seen from the cab. What happened next was a comedy of errors: long waits, bad service, misplaced orders and cold food. Two hours later, they trudged back to their hotel, no longer hungry, but far from satisfied with their experience.

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Establish Your Funeral Home Business as an Expert Community Resource

March 22, 2016 by Alyssa McNab
Funeral Home Marketing, Funeral Home Business

Consumers’ perceptions of a business are often influenced by messages they encounter before they experience the organization’s products or services. In an effort to ensure they’re making the best possible choice, they turn to many different resources to learn more about what the company offers – and to gather opinions from others.

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