Homesteaders Blog

Get the latest funeral business insights, research and trends that can help grow your business.

Subscribe Here!

Featured Posts

Latest Posts

Simple Ways to Provide Excellent Customer Service

July 09, 2020 by Sarah Loghry
Funeral Home Customer Service

Providing excellent customer service is a cornerstone of funeral home businesses. In the three-plus years I’ve worked at Homesteaders, I have yet to interview or speak with a funeral professional that hasn’t told me stories about going above and beyond for families. Here is a collection of some of my favorite stories over the last few years.

Read More

Creative Funeral Service Ideas During the Coronavirus Pandemic

April 03, 2020 by Melissa Heller
Funeral Industry Trends, Featured, Funeral Home Customer Service, Funeral Home Social Media

Over the past few weeks, two friends of my teenage daughter each lost their fathers unexpectedly. Our family has felt the heartbreak on many different levels. We are heartbroken for those families. We are heartbroken that we have lost friends. But most of all, we are heartbroken because we are not able to show our support in person with a hug or a few words of support at their funeral services. Our hearts ache knowing these families are not able to be surrounded by the army of friends and relatives they’ve each had supporting them through other, less painful life events.

Read More

6 Easy Ways to Improve Communication with Client Families

March 28, 2019 by Alyssa McNab
Funeral Home Customer Service, Funeral Home Business

“They were very supportive and explained things very well…”

“He made sure we understood everything…”

“The staff walked us through the whole process...”

The quotes above come from real five-star Google reviews for funeral home businesses. What’s the common factor in outstanding experiences like these? Staff members effectively communicated with client families, giving them peace of mind during difficult times and guiding them through what to expect.

Read More

5 Funeral Service Trends that Can Boost Your Business

February 28, 2019 by Danielle Burmeister
Funeral Home Marketing, Funeral Industry Trends, Funeral Home Customer Service, Funeral Home Business

Successful funeral professionals stay on top of industry trends, ensuring that they are offering their client families the very best options for end-of-life care. But it can be challenging to focus on only those funeral service trends that are truly going to expand your market share and help you better serve your community. Below, we’ve compiled a list of the five trends most likely to boost your business. 

Read More

Creating an Exceptional Online Customer Service Experience in a Funeral Home

July 19, 2018 by Sarah Loghry
Funeral Home Customer Service, Funeral Home Social Media

Most customers can control their daily lives in the palms of their hands. Smartphones and tablets have created a new, customer-centric way to solve problems. We are no longer required to pick up the phone and speak with a customer service representative when we have an issue we need resolved. We’ve progressed (or regressed, depending on your view) to the point where we can order food, clothes and a ride to the airport without speaking directly to another human.

Read More

Youth and Funerals: A New Resource for Families

April 26, 2018 by Danielle Burmeister
Grief, Featured, Funeral Home Customer Service, Funeral Etiquette

A dear friend of mine recently lost her grandmother. The night she died, the family gathered together to prepare for the next morning’s meeting with their funeral service provider. As they sat around the kitchen table sharing stories, organizing photos and collecting tidbits for the obituary, the inevitable question arose: “What are we going to do with the kids?”

Read More

5 Simple Funeral Customer Service Practices that Go Above and Beyond

January 11, 2018 by Sarah Loghry
Funeral Home Customer Service

Last winter, my family traveled to Key Largo, FL, for a family vacation. One of the places we planned to visit was Island Dolphin Care. When we arrived, it was apparent that the facility was closed for the holidays. We must have looked disappointed enough to catch the attention of one of the staff members. When the employee came down to greet us, my dad explained where we were from and why we were there, and with a quick, “hold on,” he ran back up the stairs.

Read More

What Families Need to Know About Planning a Funeral in Advance

April 13, 2017 by Sarah Loghry
Grief, Featured, Funeral Home Customer Service

People often feel nervous and hesitant when others bring up death and dying, which can sometimes lead to misunderstandings about death care. While it is important to offer preneed at your funeral home to better serve your client families, those same families may not always understand some of the topics you’re planning to discuss. Here are a few ways that you can explain some common misconceptions about planning a funeral in advance.

Read More

4 Customer Social Styles that Impact Your Funeral Business

February 16, 2017 by Krista Frank
Funeral Home Customer Service, Funeral Home Business

In the mid 1960s, Dr. David Merrill and Roger Reid started researching how social styles – the way we communicate with one another – can impact personal interactions and business relationships. They believed an individual’s social style could be identified by measuring his or her assertiveness and responsiveness. The resulting research unveiled four social types: amiable, expressive, analytic and driver.

Read More

Customer Service As Part of Your Funeral Home Business Strategy

September 29, 2015 by Krista Frank
Funeral Home Customer Service

Customer service is a key strategic function of your funeral home business, working hand-in-hand with marketing and sales. Your community outreach and advertising investments create a brand promise to urge families to consider your funeral home. Here’s how to determine if the customer service experience you provide upholds that promise.

Read More
1