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Dean Lambert

Dean Lambert

Recent Posts

3 Reasons Your Preneed Funeral Planning Program Isn’t What It Could Be

December 12, 2023 by Dean Lambert
Funeral Planning

Too many consumers still do not know they can plan and fund their funerals in advance. Plain and simple, it all boils down to awareness. Can it really be this straightforward?

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2022 Convention Highlights with NFDA President Randy Anderson

October 6, 2022 by Dean Lambert
Featured, Industry Events

Homesteaders’ VP-Corporate Communications Dean Lambert chatted recently with National Funeral Directors Association president Randy Anderson about the organization’s Baltimore event. We’re a perennial supporter of NFDA’s largest annual conference, and Mr. Anderson tells us why it’s important and valuable for funeral professionals to participate.

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Maintaining Relationships with Funeral Business Client Families

February 2, 2017 by Dean Lambert
Funeral Home Marketing

It’s something nearly every funeral professional hates to see: An obituary for someone from a family served for generations, who this time chose another funeral home. Things have changed during the past decade or so, which affects the way funeral directors must think about their funeral business.

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What Does Memorial Day Mean to You?

May 30, 2016 by Dean Lambert

The older you get, the faster time goes by. It seems impossible a year has passed since I visited the Iowa Veterans Cemetery on Memorial Day and participated in the various commemorative events with my Patriot Guard Riders (PGR) chapter. As the child of a United States Air Force officer who is a decorated Vietnam War Veteran and military consultant after retirement from the service, the brother of a U.S. Navy Seal Team member and the father of a Corporal in the U.S. Marine Corps who served in Afghanistan, I have a deep reverence for the Armed Forces and the meaning of Memorial Day.

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6 Ways to Inspire Others to Pursue Funeral Service Careers

May 24, 2016 by Dean Lambert
Funeral Home Business

It's common for professionals from financial services, law enforcement, fire/EMS, engineering, the medical and legal fields and members of the Armed Forces to recruit high school students on a regular basis. Funeral home owners and preneed professionals also have the opportunity to spark interest in the field by promoting what they do in high schools, area colleges and youth organizations.

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3 Signs Your Funeral Home Business Needs a Marketing Partner

May 5, 2016 by Dean Lambert
Funeral Home Marketing, Funeral Home Business

There are likely many parallels in the process of a funeral home owner deciding when and how to more actively promote preneed, to how and when a consumer decides they wish to prearrange. In a recent Homesteaders Life Company study of its policy owners, 38% of the participants reported waiting a year or more to prearrange after they first considered it.

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4 Things Holding Your Funeral Home Business Back From Growth

September 24, 2015 by Dean Lambert
Funeral Home Business

There are many factors that influence funeral home business growth, and they can vary based on market conditions including competition, population, location and access to media. Keep reading to discover four universal themes to which many funeral home owners might relate.

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