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Dean Lambert

Dean Lambert
Dean Lambert is the Senior VP Marketing & Communications for Homesteaders Life Company.

Recent Posts

2022 Convention Highlights with NFDA President Randy Anderson

October 6, 2022 by Dean Lambert
Featured, Industry Events

Homesteaders’ VP-Corporate Communications Dean Lambert chatted recently with National Funeral Directors Association president Randy Anderson about the organization’s Baltimore event. We’re a perennial supporter of NFDA’s largest annual conference, and Mr. Anderson tells us why it’s important and valuable for funeral professionals to participate.

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This Memorial Day, Talk Amongst Yourselves

May 26, 2017 by Dean Lambert
Aftercare

Is it me, or are you also noticing that more television commercials these days feature storylines about someone who has died? There sure seems to be a lot of attention on end-of-life topics. Sheryl Sandberg, who experienced the sudden and unexpected death of her husband a few years ago, was featured in Time magazine and is appearing all over the media, talking about her journey through grief; in fact, in the Time article, Sandberg avows her “new mission to help people through grief and adversity.”

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Maintaining Relationships with Funeral Business Client Families

February 2, 2017 by Dean Lambert
Funeral Home Marketing

It’s something nearly every funeral professional hates to see: an obituary for someone from a family served for generations, who this time chose another funeral home. Things have changed during the past decade or so, which affects the way funeral directors must think about their funeral business.

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3 Reasons Your Preneed Funeral Planning Program Isn’t What It Could Be

September 27, 2016 by Dean Lambert
Funeral Planning

Right off the bat, I’ll give you a bonus reason for why your preneed funeral planning program is not what it could be (four for the price of three!): Too many consumers still do not know they can plan and fund their funerals in advance. Plain and simple, it all boils down to awareness. Can it really be this straightforward?

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What Does Memorial Day Mean to You?

May 30, 2016 by Dean Lambert
Aftercare

The older you get, the faster time goes by. It seems impossible a year has passed since I visited the Iowa Veterans Cemetery on Memorial Day and participated in the various commemorative events with my Patriot Guard Riders (PGR) chapter. As the child of a United States Air Force officer who is a decorated Vietnam War Veteran and military consultant after retirement from the service, the brother of a U.S. Navy Seal Team member and the father of a Corporal in the U.S. Marine Corps who served in Afghanistan, I have a deep reverence for the Armed Forces and the meaning of Memorial Day.

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6 Ways to Inspire Others to Pursue Funeral Service Careers

May 24, 2016 by Dean Lambert
Funeral Home Business

My first experience with the funeral service profession was in 1993, when my marketing agency began working with a funeral home client. I was soon fascinated – no, enamored – with the profession. Following several successful marketing and public relations initiatives, I asked the owner of the funeral home about what it takes to become a funeral director. He said he predicted we’d have this conversation because of my obvious passion for the business and asked why I’d never considered a career in funeral service before.

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3 Signs Your Funeral Home Business Needs a Marketing Partner

May 5, 2016 by Dean Lambert
Funeral Home Marketing, Funeral Home Business

There are likely many parallels in the process of a funeral home owner deciding when and how to more actively promote preneed, to how and when a consumer decides they wish to prearrange. In a recent Homesteaders Life Company study of its policy owners, 38% of the participants reported waiting a year or more to prearrange after they first considered it.

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How to Achieve — and Demonstrate — Funeral Home Customer Loyalty

January 26, 2016 by Dean Lambert
Funeral Home Marketing

Even the best memorial service experiences may not lead to long-term customer loyalty. Sure, the afterglow following services may result in a post-service survey that earns top scores on your scale across the board. But will the survey respondent, other family members or attendees think of your funeral home first the next time they (or people they know) need to plan a funeral? If you sent the same follow-up survey several months later, would you receive the same positive result?

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Funeral Home Marketing By Walking Around

October 15, 2015 by Dean Lambert
Funeral Home Marketing

Have you ever heard of “management by walking around” (MBWA)? MBWA was something popularized in the 1980s that is still practiced by many business leaders today. It helps you be more visible, connect with your staff for idea sharing and invite suggestions for doing things better in your firm. Practiced routinely, it can provide a wealth of information about morale and productivity, as well as clues to why your firm is performing better or worse than expectations. MBWA can illuminate the internal factors influencing business goal achievement — the “strengths” and “weaknesses” components of a SWOT analysis.

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4 Things Holding Your Funeral Home Business Back From Growth

September 24, 2015 by Dean Lambert
Funeral Home Business

There are many factors that influence funeral home business growth, and they can vary based on market conditions including competition, population, location and access to media. Keep reading to discover four universal themes to which many funeral home owners might relate.

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