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Dean Lambert

Dean Lambert
Dean Lambert is the Senior VP Marketing & Communications for Homesteaders Life Company.

Recent Posts

Remembering Loved Ones During the Holidays

November 20, 2020 by Dean Lambert
Have the Talk of a Lifetime, Featured Article

Like every other year, the leaves changed and fell and the Black Friday ads started too soon. We turned back our clocks and hunkered down as the chill of late Autumn set in. But let’s face it: The holidays are going to be very, very different this season.

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This Memorial Day, Talk Amongst Yourselves

May 26, 2017 by Dean Lambert
Memorial Day

Is it me, or are you also noticing that more television commercials these days feature storylines about someone who has died? There sure seems to be a lot of attention on end-of-life topics. Sheryl Sandberg, who experienced the sudden and unexpected death of her husband a few years ago, was featured in Time magazine and is appearing all over the media, talking about her journey through grief; in fact, in the Time article, Sandberg avows her “new mission to help people through grief and adversity.”

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Maintaining Relationships with Funeral Business Client Families

February 02, 2017 by Dean Lambert
Funeral Home Marketing

It’s something nearly every funeral professional hates to see: an obituary for someone from a family served for generations, who this time chose another funeral home. Things have changed during the past decade or so, which affects the way funeral directors must think about their funeral business.

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3 Reasons Your Preneed Funeral Planning Program Isn’t What It Could Be

September 27, 2016 by Dean Lambert
Preneed Funeral Planning

Right off the bat, I’ll give you a bonus reason for why your preneed funeral planning program is not what it could be (four for the price of three!): Too many consumers still do not know they can plan and fund their funerals in advance. Plain and simple, it all boils down to awareness. Can it really be this straightforward?

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10 Ways to Improve Your Funeral Home’s Community Outreach

June 30, 2016 by Dean Lambert
Funeral Home Marketing

Service. This word is inexorably woven into the fabric of the funeral profession and people who work in the business. As devoted as funeral professionals are to helping families and friends when they experience the death of someone close, many also spend a great deal of time and energy in community outreach. The benefits of community involvement go well beyond building your personal and professional brand; it is one of the few ways a funeral professional can interact with people under happier, calmer circumstances.

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Just Another Memorial Day?

May 30, 2016 by Dean Lambert
Memorial Day

The older you get, the faster time goes by. It seems impossible a year has passed since I visited the Iowa Veterans Cemetery on Memorial Day and participated in the various commemorative events with my Patriot Guard Riders (PGR) chapter. As the child of a United States Air Force officer who is a decorated Viet Nam War Veteran and military consultant after retirement from the service, the brother of a U.S. Navy Seal Team member, and the father of a Corporal in the U.S. Marine Corps who served in Afghanistan, I have a deep reverence for the Armed Forces and the meaning of Memorial Day.

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6 Ways to Inspire Others to Pursue Funeral Service Careers

May 24, 2016 by Dean Lambert
Funeral Directors, Funeral Home Workplace

My first experience with the funeral service profession was in 1993, when my marketing agency began working with a funeral home client. I was soon fascinated – no, enamored – with the profession. Following several successful marketing and public relations initiatives, I asked the owner of the funeral home about what it takes to become a funeral director. He said he predicted we’d have this conversation because of my obvious passion for the business and asked why I’d never considered a career in funeral service before.

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3 Signs Your Funeral Home Business Needs a Marketing Partner

May 05, 2016 by Dean Lambert
Funeral Home Marketing, Funeral Home Business

There are likely many parallels in the process of a funeral home owner deciding when and how to more actively promote preneed, to how and when a consumer decides they wish to prearrange. In a May 2015 Homesteaders Life Company study of its policy owners, 34% of the participants reported waiting a year or more to prearrange after they first considered it.

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How to Achieve — and Demonstrate — Funeral Home Customer Loyalty

January 26, 2016 by Dean Lambert
Funeral Home Marketing

Even the best memorial service experiences may not lead to long-term customer loyalty. Sure, the afterglow following services may result in a post-service survey that earns top scores on your scale across the board. But will the survey respondent, other family members or attendees think of your funeral home first the next time they (or people they know) need to plan a funeral? If you sent the same follow-up survey several months later, would you receive the same positive result?

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Funeral Home Marketing By Walking Around

October 15, 2015 by Dean Lambert
Funeral Home Marketing

Have you ever heard of “management by walking around” (MBWA)? MBWA was something popularized in the 1980s that is still practiced by many business leaders today. It helps you be more visible, connect with your staff for idea sharing and invite suggestions for doing things better in your firm. Practiced routinely, it can provide a wealth of information about morale and productivity, as well as clues to why your firm is performing better or worse than expectations. MBWA can illuminate the internal factors influencing business goal achievement — the “strengths” and “weaknesses” components of a SWOT analysis.

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