This Memorial Day, Talk Amongst Yourselves

May 26, 2017 Memorial Day

Is it me, or are you also noticing that more television commercials these days feature storylines about someone who has died? There sure seems to be a lot of attention on end-of-life topics. Sheryl Sandberg, who...

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Maintaining Relationships with Funeral Business Client Families

February 02, 2017 Funeral Home Marketing

It’s something nearly every funeral professional hates to see: an obituary for someone from a family served for generations, who this time chose another funeral home. Things have changed during the past decade or so,...

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3 Reasons Your Pre-need Funeral Planning Program Isn’t What It Could Be

September 27, 2016 Pre-need Funeral Planning

Right off the bat, I’ll give you a bonus reason for why your pre-need funeral planning program is not what it could be (four for the price of three!): Too many consumers still do not know they can plan and fund their...

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10 Ways to Improve Your Funeral Home’s Community Outreach

June 30, 2016 Funeral Home Marketing

Service. This word is inexorably woven into the fabric of the funeral profession and people who work in the business. As devoted as funeral professionals are to helping families and friends when they experience the...

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Just Another Memorial Day?

May 30, 2016 Memorial Day

The older you get, the faster time goes by. It seems impossible a year has passed since I visited the Iowa Veterans Cemetery on Memorial Day and participated in the various commemorative events with my Patriot Guard...

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6 Ways to Inspire Others to Pursue Funeral Service Careers

May 24, 2016 Funeral Directors, Funeral Home Workplace

My first experience with the funeral service profession was in 1993, when my marketing agency began working with a funeral home client. I was soon fascinated – no, enamored – with the profession. Following several...

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3 Signs Your Funeral Home Business Needs a Marketing Partner

May 05, 2016 Funeral Home Marketing, Funeral Home Business

There are likely many parallels in the process of a funeral home owner deciding when and how to more actively promote pre-need, to how and when a consumer decides they wish to prearrange. In a May 2015 Homesteaders...

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How to Achieve — and Demonstrate — Funeral Home Customer Loyalty

January 26, 2016 Funeral Home Marketing

Even the best memorial service experiences may not lead to long-term customer loyalty. Sure, the afterglow following services may result in a post-service survey that earns top scores on your scale across the board....

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Funeral Home Marketing By Walking Around

October 15, 2015 Funeral Home Marketing

Have you ever heard of “management by walking around” (MBWA)? MBWA was something popularized in the 1980s that is still practiced by many business leaders today. It helps you be more visible, connect with your staff...

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4 Things Holding Your Funeral Home Business Back From Growth

September 24, 2015 Funeral Home Profitability

There are many factors that influence funeral home business growth, and they can vary based on market conditions including competition, population, location and access to media. For this post, we’ll focus on four...

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