Homesteaders Blog

3 Common Missed Opportunities to Increase Preneed Sales

You provide exceptional service and support to each family you serve, but do you have what it takes to build the same meaningful connections with everyone in your community, and do you have the time to do so?

Funeral providers that have an active preneed program aim to generate quality leads by casting a wide net in their community. However, this process takes time, and you often need to nurture these individuals over a longer period until they feel ready to prearrange their own funeral. In fact, 29% of respondents to our latest policy owner survey reported that it took two years or more from the time they first learned about prearranging until they finalized and made their own arrangements.

Keep reading to discover three common opportunities funeral providers miss when trying to capture more preneed sales.

Build a Successful Funeral Home Social Media Strategy

At Homesteaders, we survey our policy owners every two years and ask how many funeral homes they considered when they made their prearrangements. In our latest survey, nearly 75% of respondents indicated they considered just one funeral home. This response shows why brand-building funeral marketing efforts are so important for a funeral business. If you aren’t the first call a potential preneed client makes, chances are good you will miss out on that business entirely.

How to Connect with More Preneed Families

There are more ways than ever to connect with preneed families. The challenge is to find the methods that are effective for your funeral home and community – and implement them well.

What Motivates the Baby Boomer Generation to Prearrange?

As Baby Boomers begin thinking about end-of-life issues, funeral professionals should understand their attitudes and preferences. Whether or not someone from this generation is ready to make advance funeral plans for themself, their perceptions of funeral service will shape how funeral professionals promote the value of their services.

7 Ways to Support Employees During the Holiday Season

The holiday season is a time for joy, celebration and togetherness with family and friends. For those in the funeral service profession however, it’s also one of the busiest times of the year.  

How to Be a Champion of Empathy

You may be a champion of many things: your work, your passions, your family, your friends and yourself. But how can you champion each of these areas in your life more deeply? Empathy allows you to grow your connections with other people and is an important trait for funeral home leaders and for anyone else who is supporting someone who has lost a loved one.

4 Tips to Increase Brand Awareness in Your Community

You work hard to provide thoughtful, essential services to the families in your community. You bring your best when families experience their toughest time. But how do you build and maintain a strong relationship with those client families and others in your community? Those relationships are crucial for the long-term success and reputation of your firm.

Insights and Takeaways from the 2023 ICCFA Leadership Summit

The International Cemetery, Cremation and Funeral Association (ICCFA) recently held its annual Leadership Summit October 24 – 26 in Tucson, Arizona. This year’s event was in partnership with the Death Care Collective, an organization of female leaders dedicated to fostering connections, strengthening relationships, and empowering women in the death care profession. 

We sat down with Homesteaders’ leaders Scott Morris, Regional Director – Strategic Markets; Dan Lodermeier, Vice President – Field Sales and Danielle Burmeister, Vice President – Marketing Communications, who attended the summit for their takeaways from the event.

Top 5 Characteristics of a Great Funeral Home Leader

The funeral profession is in the business of compassion. Each day emotions are high, and every action of a funeral home leader can have a lasting impact on client families and your staff. Therefore, being a funeral home leader isn’t just about managing a business but being a part of client families during an impactful and challenging time of their lives.

Why Your Funeral Home Should Use Multi-Factor Authentication

As Multi-Factor Authentication (MFA) becomes more prevalent in both business and personal digital uses, we were curious about how MFA works and best practices for using it. Below we will define MFA and explore its impact to the funeral profession.