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A Guide to American Flag Etiquette and Traditions

June 8, 2017 by Homesteaders Life Company
Featured, Funeral Etiquette

The United States holds the service of those who protect our country in very high regard. One of the most symbolic ways we show our appreciation is by incorporating the American flag into the traditions and rituals of military and police funerals. The distinctive stars and stripes are a symbol of patriotism, bravery and history. Such a powerful symbol comes with its own unique traditions and funeral etiquette.

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How to Get the Most Value Out of Your Funeral Convention Experience

March 30, 2017 by Homesteaders Life Company
Featured, Funeral Home Business

Attending a funeral convention is a big investment, especially if you need to factor in travel and lodging expenses. But it’s also an investment in yourself and your funeral home. Every year, funeral professionals across the United States gather at state and national conventions to share new knowledge with each other and see the latest product and technology developments in the deathcare space.

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A Guide to Day of the Dead Traditions for Funeral Professionals

October 13, 2016 by Homesteaders Life Company
Featured

Each fall, many people prepare to recognize holidays dedicated to remembering those who have died. One of those important traditions to honor departed loved ones is Día de Muertos, or Day of the Dead. Observed around the world, especially in Mexico and by people of Mexican heritage, the annual festival celebrates deceased friends and family members.

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Funeral Planning Checklist: Considerations for Families

February 24, 2016 by Alyssa McNab
Featured, Funeral Planning

Many families can be caught off-guard by the number of tasks that must be completed within a day or two of a loved one’s death. Even those who have planned a funeral before may find themselves overwhelmed by the decisions that need to be made and details that must be coordinated.

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Why Mentoring is Important for Funeral Service Professionals

February 16, 2016 by Alyssa McNab
Featured, Funeral Home Business

Funeral service builds and strengthens connections between people. Your firm builds lasting connections with your community through your involvement with local organizations and events. The families you serve build connections with the staff members who helped them through the most difficult times in their lives. People who attend funeral services build or strengthen connections with one another thanks to the opportunities your hard work provides.

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How to Conduct A Market Analysis for Your Funeral Home Business

February 2, 2016 by Amy Johnson
Funeral Home Marketing, Featured

Many local business owners say they know their communities very well. But often, these business owners base their understanding of a community’s demographics, attitudes and preferences on anecdotal evidence – not data. For example, a business owner might make assumptions about how the community perceives their business based on a small sample of feedback they personally receive from clients. While instincts and personal experience hold some value, they do not provide all of the information necessary to make strategic and tactical decisions that result in long-term success for a business.

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How to Help Families Have the Talk of a Lifetime

October 1, 2015 by Alyssa McNab
Featured, Funeral Planning

Have the Talk of a Lifetime, founded by the Funeral and Memorial Information Council (FAMIC), is a campaign designed to help families have conversations about their lives, so that they may remember and honor those lives in meaningful ways.

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The Memorial Service Features Families Really Want and Need

August 6, 2015 by Alyssa McNab
Featured, Funeral Planning

The demand for increased personalization in memorial services provides excellent opportunities for funeral directors. In addition to expanding your service offerings to better meet the needs of client families, you can also implement creative solutions that help you grow your skillset.

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Memorial Service Ideas for Families who Choose Cremation

July 2, 2015 by Alyssa McNab
Cremation, Featured

People who choose cremation do so for a variety of reasons — including the fact that others in their family have been cremated or the desire for an environmentally friendly option. But what doesn’t change when a family chooses cremation is their wish to plan a meaningful, memorable service.

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A Guide to Communicating the Value of Preneed Funeral Planning

June 16, 2015 by Alyssa McNab
Featured, Funeral Planning

People who prearrange their funerals report high levels of satisfaction with their decision, but what gets them to the point where they’re ready to complete and fund their prearrangement? Major purchasing decisions start with awareness of a problem. In this case, the problem is that we’ll all inevitably die—and someone will have to take care of arrangements (both logistically and financially). In this guide, learn how to increase awareness about preneed funeral planning among families and discover tips for success when serving preneed client families and questions to start the conversation.

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