Homesteaders Blog

How to Recognize Loved Ones During Non-Memorial Holidays

As someone in the funeral business, you already know the value of celebrating the more widely known memorial holidays, such as Memorial Day or Día de los Muertos (Day of the Dead), with your client families and community members. There are many simple ways you can draw in your local community during these times. However, you may often be overlooking the value and importance of providing the chance to remember loved ones on non-memorial specific holidays and milestones throughout the year.

Many of your client families are experiencing holiday “firsts” without their loved ones and are looking for support and guidance on how to establish new meaningful traditions for themselves and their families. Here’s a list of commonly celebrated holidays and ideas for how to provide opportunities for your families to remember and recognize the lives of their loved ones throughout the year.

Increase Your Cybersecurity with These Small Business Tips

We are well into spooky season, and if you like thrills and chills, you're in the right place! If that's not your thing, hang in there because the thrills we're talking about aren't jump scares or paranormal events. We’re offering helpful tricks to prevent potential attacks – cyber security attacks, that is.

2022 Convention Highlights with NFDA President Randy Anderson

Homesteaders’ VP-Corporate Communications Dean Lambert chatted recently with National Funeral Directors Association president Randy Anderson about the organization’s Baltimore event. We’re a perennial supporter of NFDA’s largest annual conference, and Mr. Anderson tells us why it’s important and valuable for funeral professionals to participate.

Lessons from Stories That Stick by NFDA Keynote Speaker Kindra Hall

Businesses, brands, marketing teams and leaders at all levels are desperately trying to capture attention and resonate with consumers who expect more. Is there a secret weapon? A silver bullet to humanize and connect?

A Guide to Online Funeral Planning for Funeral Professionals

As the world experiences tremendous changes in technology and consumer buying habits, funeral professionals need solutions that help them adapt to and anticipate these opportunities. One of the major developments in funeral service is a shift to online and digital services – including online funeral planning tools.

How Text-Based Aftercare Can Transform Your Aftercare Services

When was the last time you didn’t read a text message? According to an Adobe Campaign Management Report, text messages have a 98 percent open rate, and 90 percent are read within three seconds, making texting one of the most efficient ways to communicate with consumers. And with the vast majority of people in the United States and Canada owning smartphones, texting is also the most effective and personal way to contact families after their loved one’s death. Discover how our text-based aftercare can help you provide better customer service and support to families immediately following their loved one’s service and transform your aftercare program.

Funeral Home Technology Solutions to Grow Your Business

When people think about technology in the funeral industry, they often consider how tools and services can help streamline operations, reduce administrative burdens and allow their businesses to operate more efficiently. Those goals are extremely important – and achievable – with many new and emerging funeral home technology solutions.

10 Ways to Manage Your Funeral Home’s Google Business Profile

Did you know that Google holds over 90 percent of the world’s search engine market share? This means when consumers search online, nine times out of ten, they use Google to do so. But how can you improve your funeral home’s chances of appearing in potential customers’ Google search results when they search for “funeral home near me?” You have the control to create or optimize your existing Google Business Profile.

Understanding Customer Lifetime Value for Your Funeral Home

Customers have high expectations from the companies they choose to do business with – and many of the items they value are related to the experiences those companies provide. According to a 2022 survey conducted by Salesforce Research, 88% of customers agreed that the experience a company provides is as important as its product or services. In addition, most customers (73%) agreed that they “expect companies to understand my unique needs and expectations.”

The Complete Guide to Implementing A Funeral Home CRM System

Evaluating and implementing a funeral home customer relationship management (CRM) system requires careful upfront planning, time, resources and buy-in from your staff. But the rewards outweigh the risks if your staff fully adopts the system.