Texas consumers visit www.prepaidfunerals.texas.gov for more information.
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Get the latest funeral business insights, research and trends that can help grow your business.
What would you do with extra time in your workday? As funeral...
Some professions wrestle through busy times of year where the...
Funeral directors, more than anyone, see firsthand the ...
The end of summer is rapidly approaching – and so is the 2023 National Funeral Directors Association International Convention & Expo, which heads to Las Vegas, September 10-13. An earlier start to the convention this year means a shorter wait until we can reconnect and share ideas, best practices and new tools for reaching more families in your communities and continuing to build upon the exceptional standard of service you provide.
Read MoreWhether you live in a small town, a big city or anything in between, choosing a funeral home can feel overwhelming. If you don’t have an existing personal connection to a funeral provider, the options can seem boundless. What does each provider offer that sets it apart from the rest? How will they care for you and your loved one? How much will it all cost? These and more questions may run through your mind when making this important choice.
Read MoreConsumer preferences and communication styles are ever-evolving, which means it can be difficult to keep your finger on the pulse and know exactly how — and where — to reach your target audience. Although keeping pace with marketing trends, especially if you’re on a limited funeral home marketing budget, may not always be top of mind, paying attention to what channels and tactics are resonating most with today’s consumers will give your firm an advantage over competitors who fail to look ahead.
Read MoreGenerative Artificial Intelligence (AI) is a burgeoning tool I’m sure you’ve heard about lately, but how can you use it or should you even use it in the funeral industry? There are various AI tools available for content writing and image and video creation. In this post we will focus on tips for content writing with AI for funeral services.
Read MoreManaging and operating a successful funeral home is certainly not for the faint of heart, so when it comes time to transition the business, it may be difficult to put together a succession plan for something that represents your life’s work.
Read MoreIn the world of social media, Facebook is king. Even with fluctuating users, Facebook has, by far, the most users over any other social media platform, with nearly 3 billion users — almost half of the world’s 8 billion population. Additionally, the average age of users is rising each year.
Read MoreWhat can funeral professionals learn from the horrific history of World War II, specifically from Viktor Frankl — a unique figure from this time? In 1942, Frankl, his wife and much of his family were taken from Vienna and forced to live in a series of Nazi concentration camps. Over the next three years, Frankl would be separated from his family and live in four concentration camps, including Auschwitz. His wife, brother, father and mother all died at the camps.
Read MoreAs funeral professionals, you strive for kindness and respect toward your client families to help them feel as comfortable as possible when sharing details about their loved one. While respect has always been paramount, best practices in respect have evolved as we learn more about language and empathy. The questions you ask families can become the foundation of curiosity and understanding them or their loved one. Questions can also lead to details about a loved one that you can incorporate into a meaningful and customized funeral service. We’ve gathered some helpful questions from Homesteaders employees who have firsthand experience working in funeral homes. We hope these questions will provide inspiration and ideas that you can incorporate into your questions list when meeting with clients and client families.
Read MoreIt’s something that has likely happened to most of us. Someone you know recently lost a loved one and you want to let them know you’re thinking about them in the days, weeks or months to follow. When you are unable to comfort your friend or family member in person, a thoughtful text message can make just as much of an impact, letting them know you care and are there to support them. However, knowing what to text to someone who is grieving can be tricky.
Read MoreAs a funeral professional, you have the privilege and responsibility of helping families navigate what is most likely the most difficult time in their lives. While you are primarily focused on providing them with quality funeral services, it is important to remember to show appreciation to your client families in every stage of the process and throughout your interactions with them.
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Texas consumers visit www.prepaidfunerals.texas.gov for more information.
Your California Privacy Choice