Homesteaders Blog

Funeral Business Leadership Series: Part 3 - Leading in the Community

This is the final post in a series of three blog posts showcasing how small improvements can help you become a business leader in your industry and community. In the first post, we discussed Leading the Business, in the second post we discovered Leading a Team and in this third post, we will cover how to be a leader in your community, including establishing yourself as a thought leader, joining community groups, hosting community events and boosting your digital marketing efforts.

Funeral Business Leadership Series: Part 2 - Leading a Team

This is the second in a series of three blog posts showcasing how small improvements can help you become a business leader in your industry and community. In the first post, we discussed Leading the Business, and in this second post, we will cover how to hire, manage and retain an exceptional team of funeral professionals.

Funeral Business Leadership Series

From staying up to date on industry trends, hiring the right people for your business to even marketing and community outreach, you are focused on running and growing your funeral home business. We know it can be exhausting, but we’re here to help! This series of three blog posts showcases how small improvements can help you become a business leader in your industry and community.

Funeral Business Leadership Series: Part 1 - Leading the Business

This is the first in a series of three blog posts showcasing how small improvements can help you become a business leader in your community and industry. In this first post, we will cover essential traits for successful funeral business professionals and upcoming industry trends to watch out for in the coming year.

As a funeral professional, you often take care of a variety of functions in your business, handling everything from planning and executing funerals (obviously!) to accounting, human resources or even social media. It can be exhausting to say the least. So how do you find time to keep up with all of it? Let’s uncover the essential traits that successful funeral professionals need and our prediction on the top three key industry trends to keep an eye on in the coming years.

How to Recognize Loved Ones During Non-Memorial Holidays

As someone in the funeral business, you already know the value of celebrating the more widely known memorial holidays, such as Memorial Day or Día de los Muertos (Day of the Dead), with your client families and community members. There are many simple ways you can draw in your local community during these times. However, you may often be overlooking the value and importance of providing the chance to remember loved ones on non-memorial specific holidays and milestones throughout the year.

Many of your client families are experiencing holiday “firsts” without their loved ones and are looking for support and guidance on how to establish new meaningful traditions for themselves and their families. Here’s a list of commonly celebrated holidays and ideas for how to provide opportunities for your families to remember and recognize the lives of their loved ones throughout the year.

Increase Your Cybersecurity with These Small Business Tips

We are well into spooky season, and if you like thrills and chills, you're in the right place! If that's not your thing, hang in there because the thrills we're talking about aren't jump scares or paranormal events. We’re offering helpful tricks to prevent potential attacks – cyber security attacks, that is.

2022 Convention Highlights with NFDA President Randy Anderson

Homesteaders’ VP-Corporate Communications Dean Lambert chatted recently with National Funeral Directors Association president Randy Anderson about the organization’s Baltimore event. We’re a perennial supporter of NFDA’s largest annual conference, and Mr. Anderson tells us why it’s important and valuable for funeral professionals to participate.

Lessons from Stories That Stick by NFDA Keynote Speaker Kindra Hall

Businesses, brands, marketing teams and leaders at all levels are desperately trying to capture attention and resonate with consumers who expect more. Is there a secret weapon? A silver bullet to humanize and connect?

A Guide to Online Funeral Planning for Funeral Professionals

As the world experiences tremendous changes in technology and consumer buying habits, funeral professionals need solutions that help them adapt to and anticipate these opportunities. One of the major developments in funeral service is a shift to online and digital services – including online funeral planning tools.

How Text-Based Aftercare Can Transform Your Aftercare Services

When was the last time you didn’t read a text message? According to an Adobe Campaign Management Report, text messages have a 98 percent open rate, and 90 percent are read within three seconds, making texting one of the most efficient ways to communicate with consumers. And with the vast majority of people in the United States and Canada owning smartphones, texting is also the most effective and personal way to contact families after their loved one’s death. Discover how our text-based aftercare can help you provide better customer service and support to families immediately following their loved one’s service and transform your aftercare program.