Homesteaders Blog

The Funeral Home Marketing Plan Series

Do you have a steady stream of preneed and at-need clients, or do you find that your marketing campaigns fall short of generating enough qualified leads to support your business goals? Having a comprehensive marketing plan in place can help you target the right consumers in your community with the right messaging at the right time. This complete series will walk you through the fundamentals of creating a funeral home marketing plan that works and aid you with resources to help you build or refine your funeral home’s marketing plan.

Key Funeral Home Business Growth Opportunities for 2022

The start of a new year is often a time of renewed energy and focus as business leaders reflect on the previous year and pursue even greater success in the year to come. For funeral service leaders, this means even more opportunities to act on the lessons learned about client families’ preferences as the coronavirus pandemic continues to change how consumers interact with service providers.

What A Funeral Home Marketing Plan Is and Why It’s Necessary

Developing a comprehensive funeral home marketing plan begins with understanding the people in your community, which, in the marketing world, means conducting a market analysis. Without getting a deep sense of who these people are, you risk throwing your marketing dollars in the metaphorical fire.

5 Things Funeral Professionals Wish the Public Knew About Them

Funeral professionals do much of their work in the background. Consequently, the public often has misconceptions about who they are and what they do. As someone who has worked closely with funeral professionals for almost 10 years, I feel compelled to share the real story of funeral professionals. So, on their behalf, here are five things that funeral professionals wish the public knew about them.

Understanding the Key Parts of a Funeral

When I share information about the components of funeral service, I like to start with a comment from Dr. Jason Troyer, a grief expert, author, former psychology professor and therapist who offers numerous services for the funeral profession. He provides a reminder that can help those of us who work in funeral service and the families we serve.

How to Select the Right Funeral Home CRM

Selecting a technology solution is a major step for any business. Introducing a new system requires careful planning and often a steep learning curve, so you want to be sure the option you choose is an ideal long-term fit for your funeralhome. This is especially true for your funeral home's customer relationship management (CRM) system.

5 Ways to Honor Veterans in Your Community

So many men and women have dedicated their lives to answering our nation’s call, and many ask for nothing in return. These individuals have proven their devotion to our country, and we owe them the same devotion and gratitude in return.

Simple Ways to Build Relationships with Funeral Home Client Families

A single interaction may be your only opportunity to earn business or a referral for a client family. As consumers continue to place high value on exceptional customer experiences, each chance to quickly build – and then maintain – relationships is incredibly valuable. Consider that a study by Salesforce indicated that 72% of customers will share their good experiences with others.

Today's Fundamentals for Marketing Your Funeral Home

The digital age has been in full swing for several years now, but it's different in 2021. We're all getting back down to business after the COVID-19 pandemic turned everything on its ear. Independent funeral homes find themselves reckoning with the most significant disruption event they've faced in years.

How Funeral Professionals Can Support Families That Have Lost a Child

Losing a child is one of the most painful experiences a family can endure. Regardless of the circumstances surrounding the death or the age at which it occurs, the overwhelming grief the surviving family members experience is something funeral professionals are uniquely qualified to handle. And as difficult as it is to witness a family’s sorrow, funeral professionals understand that expert care and compassionate service are exactly what these heartbroken families need to honor their loved ones and begin to heal.

In honor of Bereaved Parents Awareness Month, recognized every year in July, discover the invaluable ways funeral providers can help grieving parents and family members during the most difficult days of their lives.