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How to Start a Career as a Funeral Director

March 10, 2023 by Niki Smith
Featured, Funeral Home Business

Are you considering a career as a funeral director? If you have a desire to help others and a respect for memorial services, then you may find personal fulfillment as a funeral director knowing you have helped families during their most difficult time.

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Best Practices for Setting Up Preneed Appointments

February 23, 2023 by Nicole Eilers
Featured, Funeral Home Business

Generating new business and establishing meaningful connections with client families is a key component to any successful funeral home business plan, and growth in preneed services is essential to help ensure the sustainability of your business. Setting up preneed appointments over the phone is one of the best ways to build brand awareness within your community, increase your preneed sales and help secure your at-need market share.

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5 Ways to Help Families Honor a Loved One on Valentine's Day

February 9, 2023 by Nicole Eilers
Featured, Aftercare

For those who have lost a loved one, Valentine’s Day can be a very difficult and emotional time. It serves as a heart wrenching landmark on the long path of grief, but that doesn’t mean there aren’t meaningful ways to cherish the love that was once celebrated.

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Meaningful Mementos for Funeral Services

February 2, 2023 by Aemelia Tripp
Featured, Funeral Home Business

The secret to adding meaningful touches to funeral services is to ask families questions about their loved one to get to know their passions, preferences and what brought them joy in life. You might be surprised how a small fact about a person influenced big parts of their life. Using this personalized knowledge, and a little out-of-the-box thinking, you can create a meaningful memory for the grieving family and let them know how much you care.

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How to Reap More Benefits from Your Funeral Home’s Online Reviews

January 26, 2023 by Homesteaders Life Company
Funeral Home Marketing, Featured

If you’re in the mood to try out a new restaurant, where do you begin your search to find the perfect dinner spot? Chances are, you do a quick online search for “best restaurant near me” and start vetting your options based on a restaurant’s number of online reviews, star rating and customer feedback. As you narrow your search, do you weed out restaurants with zero reviews? How about restaurants with less than three stars? Consumers follow this same process when they begin their search for a “funeral home near me.”

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Real Stories of Text-Based Aftercare Success

January 19, 2023 by Nicole Eilers
Featured, Aftercare

You already know that aftercare is an important part of your funeral home’s marketing plan. If you haven’t already developed an aftercare program or are looking for ways to reach customers in a more personalized and non-intrusive way, consider text messaging.

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The Top 3 Goals for Funeral Professionals in 2023

January 5, 2023 by Niki Smith
Featured, Funeral Home Business

New year, new you! Each new calendar year comes with a renewed motivation in setting and achieving goals. You might set new year’s resolutions, goals or even a word of the year. We have compiled the top three goals that could apply to any funeral professional—and all of them center around one word: Grow.

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How Funeral Professionals Can Connect to the Evolving Consumer

December 29, 2022 by Aemelia Tripp
Featured, Funeral Home Business

It’s critical to keep up with the latest trends in the funeral profession, to know how each generation responds to these trends and why they decide to prearrange their funerals. With that knowledge, you can better connect with your client families and share the benefits of preneed in meaningful ways.

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5 Ways for Funeral Professionals to be Fully Present During the Holidays

December 22, 2022 by Nicole Eilers
Featured, Funeral Home Business

Death has no schedule. It doesn’t matter if it’s 3 a.m. or if you’re in the middle of opening birthday presents, funeral professionals must be willing to put everyone and everything before themselves, and this often means missing out on holiday celebrations and events with their own family and friends. So how exactly should you “plan” to celebrate the holidays or special occasions when plans are always tentative? If you keep several important things in mind, you can create meaningful memories with your family during the holidays, even if you're on call.

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Top Funeral Home Business Blog Posts of 2022

December 8, 2022 by Niki Smith
Featured, Funeral Home Business

We feel the same. The year has flown by! By now, you are an expert superfan of our blog posts who loves to review a record year. If not, you are still an eager reader who wants a summary of the best tips for funeral professionals. Wherever you fall within this spectrum, we wanted to bring you a recap of our best blog posts of 2022.

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