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Read MoreAs the world experiences tremendous changes in technology and consumer buying habits, funeral professionals need solutions that help them adapt to and anticipate these opportunities. One of the major developments in funeral service is a shift to online and digital services – including online funeral planning tools.
Read MoreWhen people think about technology in the funeral industry, they often consider how tools and services can help streamline operations, reduce administrative burdens and allow their businesses to operate more efficiently. Those goals are extremely important – and achievable – with many new and emerging funeral home technology solutions.
Read MoreCustomers have high expectations from the companies they choose to do business with – and many of the items they value are related to the experiences those companies provide. According to a 2022 survey conducted by Salesforce Research, 88% of customers agreed that the experience a company provides is as important as its product or services. In addition, most customers (73%) agreed that they “expect companies to understand my unique needs and expectations.”
Read MoreEvaluating and implementing a funeral home customer relationship management (CRM) system requires careful upfront planning, time, resources and buy-in from your staff. But the rewards outweigh the risks if your staff fully adopts the system.
Read MoreEvaluating if your firm needs a customer relationship management (CRM) system begins with analyzing your current funeral home operations to identify areas of improvement and opportunity. In most scenarios where you feel your firm could grow or become more efficient, a funeral home CRM system can help. Discover seven questions to help you evaluate your current operations and identify if you should pursue a funeral home CRM for your firm.
Read MoreFuneral trends continue to change as consumers get more creative in how they honor loved ones. With many online options to share content, those ideas spread even more quickly. Personalizing a service helps families find comfort in happy memories of their loved one’s unique characteristics and stories. And when families prearrange their funerals, they can add even more personal details without the time constraint of planning an at-need funeral. Offering your suggestions for customization will help you earn your clients’ satisfaction, referrals and positive reviews. People who attend the services will also take note of the extra care you took to make the experience meaningful.
Read MoreHiring new employees can be both exciting and daunting. In addition to your day-to-day tasks and taking care of the families you serve, you must find time to advertise for the position, screen résumés and conduct interviews; not to mention the additional pressure to make sure you find a candidate who will fit your company culture.
Read MoreThe start of a new year is often a time of renewed energy and focus as business leaders reflect on the previous year and pursue even greater success in the year to come. For funeral service leaders, this means even more opportunities to act on the lessons learned about client families’ preferences as the coronavirus pandemic continues to change how consumers interact with service providers.
Read MoreSelecting a technology solution is a major step for any business. Introducing a new system requires careful planning and often a steep learning curve, so you want to be sure the option you choose is an ideal long-term fit for your funeralhome. This is especially true for your funeral home's customer relationship management (CRM) system.
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Texas consumers visit www.prepaidfunerals.texas.gov for more information.
Your California Privacy Choice