Texas consumers visit www.prepaidfunerals.texas.gov for more information.
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Please visit www.homesteaderslife.com/covid-19-coronavirus-information for information about coronavirus (COVID-19).
Get the latest funeral business insights, research and trends that can help grow your business.
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It goes without saying that the basis of a funeral...
Thinking ahead to “what’s next” can be particularly tough when day-to-day-tasks are demanding and the short-term future seems uncertain. But innovative funeral home owners and managers aren’t just thinking about the technology, services and products their client families want now. They’re looking ahead to how those current needs could influence consumers’ perceptions and the types of experiences their communities may expect from them in the future.
Read MoreEach June, cities across America host parades, speaking events and community building activities to celebrate LGBTQ+ Pride Month. It’s a time for us to acknowledge and honor the impact and accomplishments of those in the LGBTQ+ community. It’s also a time to listen and learn, and to reflect on how we, as a profession, can engage with this community at a higher level.
Read MoreThe coronavirus pandemic affected us all in different ways — many of us lost family members and friends unexpectedly and many of us know someone who lost a family member or friend. We are heartbroken for anyone who experienced a loss during the pandemic, but, most of all, we are heartbroken because we were not able to show our support in person with a hug or a few words of support at their funeral services. Our hearts ache to know these families were not able to be surrounded by the army of friends and relatives they’ve each had supporting them through other, less painful life events.
Read MoreFor many years, funeral home businesses have used direct mail as one way to establish relationships with potential preneed customers. The value of using direct mail for funeral home marketing has stood the test of time, but the most effective methods are always changing alongside evolving consumer preferences.
Read MoreFamilies frequently cite excellent communication as a key component of their satisfaction when writing their reviews. Here are six easy ways to improve the way you communicate with client families and start earning even more great reviews for your own firm.
Read MoreThe millennial generation is the next up-and-coming group of people who are preparing to take over funeral home business operations. It can seem like a difficult task to find and keep employees who are part of this younger generation, and for good reason. The average millennial holds 7.8 different jobs between the ages of 18 and 30, which can make them seem unwilling to settle down. The truth is that millennials want to be treated just like any other employee, with a few select differences.
Read MoreOne of my colleagues at Homesteaders recently shared her thoughts about working with funeral professionals, and one comment in particular really resonated with me: “They are just the kind of people that you want to know,” she said. “They have the biggest hearts, and they would do anything for you.”
Read MoreIn 2018, Homesteaders partnered with the Greater Des Moines Habitat for Humanity for the first CEO Build event that brought together CEOs from insurance companies located in central Iowa together. Spearheaded by Homesteaders' former Chairman Steve Lang, the team of leaders built pieces of a home for a deserving local family.
Read MoreOne of the greatest business challenges many funeral home owners and managers face is finding the right balance between managing day-to-day operations and planning for future success. It may sometimes feel like you spend most of your time on things that need your attention immediately and far too little time considering how to position your business for long-term success. In this complete guide, discover the benefits of strategic planning for your firm and how you can create your own strategic planning cycle that will help guide your funeral home business' future success.
Read MoreAfter nearly two decades in the funeral profession, I am confident a strong, active preneed program is an essential ingredient in ensuring the long-term success and security of your funeral home. Preneed not only safeguards your firm’s future, but also provides a valuable service to your client families.
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Life insurance and annuity products are issued by Homesteaders Life Company. Products are subject to state availability.
Any information regarding Homesteaders Life Company's products is intended solely for licensed insurance and funeral professionals.
Texas consumers visit www.prepaidfunerals.texas.gov for more information.
Your California Privacy Choice
Please visit www.homesteaderslife.com/covid-19-coronavirus-information for information about coronavirus (COVID-19).