Texas consumers visit www.prepaidfunerals.texas.gov for more information.
Your California Privacy Choice
Get the latest funeral business insights, research and trends that can help grow your business.
Thinking about your own funeral can be a difficult topic, but an...
As we look to the future of funeral service, one thing is clear:...
Grieving families walking through a funeral home’s door are...
A single interaction may be your only opportunity to earn business or a referral for a client family. As consumers continue to place high value on exceptional customer experiences, each chance to quickly build – and then maintain – relationships is incredibly valuable. Consider that a study by Salesforce indicated that 72% of customers will share their good experiences with others.
Read MoreFuneral providers receive phone calls each day that vary wildly in tone and topic. You are fielding calls from business partners and vendors, community members seeking information about prearranging or an upcoming service and highly emotional calls from families who have just lost a loved one. Understanding what impacts your phone interactions is the best way to make sure you start each conversation on the right foot. Here are nine tips for improving your phone interactions.
Read MoreIn 2019, the average Baby Boomer spent 27 hours online — a quarter of their waking hours. A Forbes study found Boomers are more likely than any other generation to spend an hour or more per day online. The vast majority of Boomers read articles and blogs (60%), buy goods and services (92%), consume entertainment, communicate and shop online.
Read MoreEven in relatively “typical” conditions, funeral professionals help families navigate extraordinarily challenging situations with compassionate service. When COVID-19 disrupted everyday life across the country, funeral professionals were suddenly among those who the public called to respond quickly and tirelessly to help their communities through the challenges of the pandemic. Today, those same professionals continue to demonstrate their strength and determination in ways that make a tremendous difference to the families they serve.
Read MoreWhen faced with frequently changing circumstances, flexibility and patience are the keys to remaining productive. It’s important to take time to reflect on the things that can help us be more efficient so that when unanticipated scenarios do occur, we’re better prepared to handle them. Here are a few ways to cross more items off your “to-do” list, keep tasks running smoothly and stay focused on your funeral business's long-term success.
Read MoreAs we start the year, firms continue to adapt and innovate to meet the needs of client families, finding new ways to provide exceptional care in spite of constantly changing circumstances. It’s a good time to take stock of potential opportunities that help your firm successfully serve your community long into the future.
Read MoreThinking ahead to “what’s next” can be particularly tough when day-to-day-tasks are demanding and the short-term future seems uncertain. But innovative funeral home owners and managers aren’t just thinking about the technology, services and products their client families want now. They’re looking ahead to how those current needs could influence consumers’ perceptions and the types of experiences their communities may expect from them in the future.
Read MoreEach June, cities across America host parades, speaking events and community building activities to celebrate LGBTQ+ Pride Month. It’s a time for us to acknowledge and honor the impact and accomplishments of those in the LGBTQ+ community. It’s also a time to listen and learn, and to reflect on how we, as a profession, can engage with this community at a higher level.
Read MoreThe coronavirus pandemic affected us all in different ways — many of us lost family members and friends unexpectedly and many of us know someone who lost a family member or friend. We are heartbroken for anyone who experienced a loss during the pandemic, but, most of all, we are heartbroken because we were not able to show our support in person with a hug or a few words of support at their funeral services. Our hearts ache to know these families were not able to be surrounded by the army of friends and relatives they’ve each had supporting them through other, less painful life events.
Read MoreFor many years, funeral home businesses have used direct mail as one way to establish relationships with potential preneed customers. The value of using direct mail for funeral home marketing has stood the test of time, but the most effective methods are always changing alongside evolving consumer preferences.
Read More© 2025 Homesteaders Life Company. All Rights Reserved.
Life insurance and annuity products are issued by Homesteaders Life Company. Products are subject to state availability.
Any information regarding Homesteaders Life Company's products is intended solely for licensed insurance and funeral professionals.
Texas consumers visit www.prepaidfunerals.texas.gov for more information.
Your California Privacy Choice