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Manage the Unexpected: Event-Planning Strategies for Funeral Directors

November 17, 2016 by Tricia Drake
Funeral Home Business

When my mom died earlier this year, my family decided to place a few mementos in the casket with her. We mentioned this to the funeral director as we were discussing arrangements, and she immediately offered to gather the keepsakes in a box for us first. She explained that this would prevent the items from shifting and making noise when the casket was moved, which had happened to a family during a recent service.

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3 Online Security Tips to Keep Your Funeral Business Accounts Safe

September 30, 2016 by Homesteaders Life Company
Funeral Home Business

We’ve all seen the headlines regarding the customer data breaches that have occurred in recent years at large organizations like T-Mobile, Yum Brands, ChatGPT and more. Although these examples happened with large companies, this doesn’t mean a data breach can’t happen to your funeral home. The last thing you want to see is your firm’s name on the front page of your local paper due to the theft of your customers’ data.

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4 Ways to Manage Funeral Home Workplace Stress

September 8, 2016 by Danielle Burmeister
Funeral Home Business

While there’s no scientific explanation for why some individuals are more disposed to stress than others, certain environmental factors significantly increase its occurrence—like erratic schedules, emotionally charged workplaces and long hours. As funeral professionals, you likely experience one—or all—of these complications on a regular basis and function under a corresponding level of workplace stress.

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Community Involvement and Outreach Ideas for Funeral Homes

June 30, 2016 by Homesteaders Life Company
Funeral Home Marketing, Funeral Home Business

Marketing your firm looks a lot different these days. With countless social media channels and digital marketing tactics, there are so many new ways to reach people in your community. However, it remains true that one of the best ways to build lasting connections is to get out in your community and meet people.

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The Benefits of Funeral Service and Hospice Partnerships

June 2, 2016 by Kim Medici Shelquist
Funeral Home Business

Creating a better world by acknowledging our own mortality seems a lofty goal. That said, during the years I worked in hospice care I heard many stories of people who considered their terminal diagnosis a “gift” which brought into perspective those things that most mattered to them and forced them into open, honest conversations about what they wanted to achieve in the weeks and months before their death. My co-workers in hospice were passionate about helping patients along that journey.

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6 Ways to Inspire Others to Pursue Funeral Service Careers

May 24, 2016 by Dean Lambert
Funeral Home Business

It's common for professionals from financial services, law enforcement, fire/EMS, engineering, the medical and legal fields and members of the Armed Forces to recruit high school students on a regular basis. Funeral home owners and preneed professionals also have the opportunity to spark interest in the field by promoting what they do in high schools, area colleges and youth organizations.

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3 Signs Your Funeral Home Business Needs a Marketing Partner

May 5, 2016 by Dean Lambert
Funeral Home Marketing, Funeral Home Business

There are likely many parallels in the process of a funeral home owner deciding when and how to more actively promote preneed, to how and when a consumer decides they wish to prearrange. In a recent Homesteaders Life Company study of its policy owners, 38% of the participants reported waiting a year or more to prearrange after they first considered it.

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How to Differentiate Your Funeral Home Business

March 29, 2016 by Danielle Burmeister
Funeral Home Business

First impressions are everything. And most times, you don’t get a second chance to make a first impression. A client’s first experience with your firm—and every experience after that—has a tremendous impact on their overall impression of doing business with you. In the latest “State of the Connected Consumer” report published by Salesforce, 88% of consumers agreed that “the experience a company provides is as important as its product or services.”

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Establish Your Funeral Home Business as an Expert Community Resource

March 22, 2016 by Alyssa McNab
Funeral Home Marketing, Funeral Home Business

Consumers’ perceptions of a business are often influenced by messages they encounter before they experience the organization’s products or services. In an effort to ensure they’re making the best possible choice, they turn to many different resources to learn more about what the company offers – and to gather opinions from others.

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Why Mentoring is Important for Funeral Service Professionals

February 16, 2016 by Alyssa McNab
Featured, Funeral Home Business

Funeral service builds and strengthens connections between people. Your firm builds lasting connections with your community through your involvement with local organizations and events. The families you serve build connections with the staff members who helped them through the most difficult times in their lives. People who attend funeral services build or strengthen connections with one another thanks to the opportunities your hard work provides.

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