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4 Ways to Manage Funeral Home Workplace Stress

September 8, 2016 by Danielle Burmeister
Funeral Home Business

While there’s no scientific explanation for why some individuals are more disposed to stress than others, certain environmental factors significantly increase its occurrence—like erratic schedules, emotionally charged workplaces and long hours. As funeral professionals, you likely experience one—or all—of these complications on a regular basis and function under a corresponding level of workplace stress.

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How Your Funeral Business Can Serve an Increasingly Diverse Community

August 16, 2016 by Homesteaders Life Company
Funeral Industry Trends, Funeral Home Business, Community Engagement

Communities today are more diverse than they ever have been. From the mixing of generations in the workplace to increasing ethnic and religious diversity, funeral homes need to adapt to serve the changing needs of their communities.

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Community Involvement and Outreach Ideas for Funeral Homes

June 30, 2016 by Homesteaders Life Company
Funeral Home Marketing, Funeral Home Business, Community Engagement

Marketing your firm looks a lot different these days. With countless social media channels and digital marketing tactics, there are so many new ways to reach people in your community. However, it remains true that one of the best ways to build lasting connections is to get out in your community and meet people.

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The Benefits of Funeral Service and Hospice Partnerships

June 2, 2016 by Homesteaders Life Company
Funeral Home Business

Creating a better world by acknowledging our own mortality seems a lofty goal. That said, during the years I worked in hospice care I heard many stories of people who considered their terminal diagnosis a “gift” which brought into perspective those things that most mattered to them and forced them into open, honest conversations about what they wanted to achieve in the weeks and months before their death. My co-workers in hospice were passionate about helping patients along that journey.

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6 Ways to Inspire Others to Pursue Funeral Service Careers

May 24, 2016 by Homesteaders Life Company
Funeral Home Business

It's common for professionals from financial services, law enforcement, fire/EMS, engineering, the medical and legal fields and members of the Armed Forces to recruit high school students on a regular basis. Funeral home owners and preneed professionals also have the opportunity to spark interest in the field by promoting what they do in high schools, area colleges and youth organizations.

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3 Signs Your Funeral Home Business Needs a Marketing Partner

May 5, 2016 by Homesteaders Life Company
Funeral Home Marketing, Funeral Home Business

There are likely many parallels in the process of a funeral home owner deciding when and how to more actively promote preneed, to how and when a consumer decides they wish to prearrange. In a recent Homesteaders Life Company study of its policy owners, 38% of the participants reported waiting a year or more to prearrange after they first considered it.

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How to Differentiate Your Funeral Home Business

March 29, 2016 by Danielle Burmeister
Funeral Home Business

First impressions are everything. And most times, you don’t get a second chance to make a first impression. A client’s first experience with your firm—and every experience after that—has a tremendous impact on their overall impression of doing business with you. In the latest “State of the Connected Consumer” report published by Salesforce, 88% of consumers agreed that “the experience a company provides is as important as its product or services.”

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Establish Your Funeral Home Business as an Expert Community Resource

March 22, 2016 by Alyssa McNab
Funeral Home Marketing, Funeral Home Business, Community Engagement

Consumers’ perceptions of a business are often influenced by messages they encounter before they experience the organization’s products or services. In an effort to ensure they’re making the best possible choice, they turn to many different resources to learn more about what the company offers – and to gather opinions from others.

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Why Mentoring is Important for Funeral Service Professionals

February 16, 2016 by Alyssa McNab
Featured, Funeral Home Business

Funeral service builds and strengthens connections between people. Your firm builds lasting connections with your community through your involvement with local organizations and events. The families you serve build connections with the staff members who helped them through the most difficult times in their lives. People who attend funeral services build or strengthen connections with one another thanks to the opportunities your hard work provides.

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Life Lessons From Working in Funeral Service

December 22, 2015 by Homesteaders Life Company
Funeral Home Business

At Homesteaders, we are committed to promoting the value of funeral service. We have always believed we are in two businesses — funeral service and insurance — and we want our staff to reflect our values. Many of our employees had experience in the funeral profession prior to joining Homesteaders — some as funeral directors, some as administrative support and a few who actually grew up in a funeral home.

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