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What would you do with extra time in your workday? As funeral...
Some professions wrestle through busy times of year where the...
Funeral directors, more than anyone, see firsthand the ...
As we prepare for the holidays and the end of the year approaches, we have an excellent opportunity to reflect on what we have to be grateful for. This reflection not only provides perspective on the vital role of funeral service in the lives of so many people each year, but also motivates us to continuously improve our offerings for funeral professionals and the families you serve.
Read MoreWhen my mom died earlier this year, my family decided to place a few mementos in the casket with her. We mentioned this to the funeral director as we were discussing arrangements, and she immediately offered to gather the keepsakes in a box for us first. She explained that this would prevent the items from shifting and making noise when the casket was moved, which had happened to a family during a recent service.
Read MoreWe’ve all seen the headlines regarding the customer data breaches that have occurred in recent years at large organizations like T-Mobile, Yum Brands, ChatGPT and more. Although these examples happened with large companies, this doesn’t mean a data breach can’t happen to your funeral home. The last thing you want to see is your firm’s name on the front page of your local paper due to the theft of your customers’ data.
Read MoreWhile there’s no scientific explanation for why some individuals are more disposed to stress than others, certain environmental factors significantly increase its occurrence—like erratic schedules, emotionally charged workplaces and long hours. As funeral professionals, you likely experience one—or all—of these complications on a regular basis and function under a corresponding level of workplace stress.
Read MoreCommunities today are more diverse than they ever have been. From the mixing of generations in the workplace to increasing ethnic and religious diversity, funeral homes need to adapt to serve the changing needs of their communities.
Read MoreMarketing your firm looks a lot different these days. With countless social media channels and digital marketing tactics, there are so many new ways to reach people in your community. However, it remains true that one of the best ways to build lasting connections is to get out in your community and meet people.
Read MoreCreating a better world by acknowledging our own mortality seems a lofty goal. That said, during the years I worked in hospice care I heard many stories of people who considered their terminal diagnosis a “gift” which brought into perspective those things that most mattered to them and forced them into open, honest conversations about what they wanted to achieve in the weeks and months before their death. My co-workers in hospice were passionate about helping patients along that journey.
Read MoreIt's common for professionals from financial services, law enforcement, fire/EMS, engineering, the medical and legal fields and members of the Armed Forces to recruit high school students on a regular basis. Funeral home owners and preneed professionals also have the opportunity to spark interest in the field by promoting what they do in high schools, area colleges and youth organizations.
Read MoreThere are likely many parallels in the process of a funeral home owner deciding when and how to more actively promote preneed, to how and when a consumer decides they wish to prearrange. In a recent Homesteaders Life Company study of its policy owners, 38% of the participants reported waiting a year or more to prearrange after they first considered it.
Read MoreFirst impressions are everything. And most times, you don’t get a second chance to make a first impression. A client’s first experience with your firm—and every experience after that—has a tremendous impact on their overall impression of doing business with you. In the latest “State of the Connected Consumer” report published by Salesforce, 88% of consumers agreed that “the experience a company provides is as important as its product or services.”
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Texas consumers visit www.prepaidfunerals.texas.gov for more information.
Your California Privacy Choice