Texas consumers visit www.prepaidfunerals.texas.gov for more information.
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Thinking about your own funeral can be a difficult topic, but an...
As we look to the future of funeral service, one thing is clear:...
Grieving families walking through a funeral home’s door are...
Creating a better world by acknowledging our own mortality seems a lofty goal. That said, during the years I worked in hospice care I heard many stories of people who considered their terminal diagnosis a “gift” which brought into perspective those things that most mattered to them and forced them into open, honest conversations about what they wanted to achieve in the weeks and months before their death. My co-workers in hospice were passionate about helping patients along that journey.
Read MoreThe older you get, the faster time goes by. It seems impossible a year has passed since I visited the Iowa Veterans Cemetery on Memorial Day and participated in the various commemorative events with my Patriot Guard Riders (PGR) chapter. As the child of a United States Air Force officer who is a decorated Vietnam War Veteran and military consultant after retirement from the service, the brother of a U.S. Navy Seal Team member and the father of a Corporal in the U.S. Marine Corps who served in Afghanistan, I have a deep reverence for the Armed Forces and the meaning of Memorial Day.
Read MoreIt's common for professionals from financial services, law enforcement, fire/EMS, engineering, the medical and legal fields and members of the Armed Forces to recruit high school students on a regular basis. Funeral home owners and preneed professionals also have the opportunity to spark interest in the field by promoting what they do in high schools, area colleges and youth organizations.
Read MoreThere are likely many parallels in the process of a funeral home owner deciding when and how to more actively promote preneed, to how and when a consumer decides they wish to prearrange. In a recent Homesteaders Life Company study of its policy owners, 38% of the participants reported waiting a year or more to prearrange after they first considered it.
Read MoreSince its founding in 2004, Facebook has grown to 2+ billion users. Twitter now boasts over 200 million users. And many other social networks claim large, loyal followings. But even people who use social media regularly for personal networking purposes can become overwhelmed when faced with the prospect of using it for their businesses. It can seem big, complicated and time-consuming. Adding to the confusion is the fact that most people think social media is one thing, when in fact the word “media” is plural.
Read MoreMother’s Day can be hard for anyone who has lost a mother or mother figure in their life, especially if this year is the first Mother’s Day without her. It’s important to remember that grief is different for everyone, so what works for one family may not be beneficial for another.
Read MoreA member of your community has a friend who recently prearranged with your funeral home. She had such a positive experience with your firm that she shared how glad she was that she put her plans in place and encouraged her friend to do the same. Curious, this newly referred potential client pulled up your firm’s website on her smartphone. Does the experience your website provides match the exceptional service her friend described? If she conducts additional research on your website later, will she find enough information to encourage her to set up an appointment?
Read MoreAccording to sociologist Gerald Mollenhorst, the vast majority of adult relationships are temporary. In fact, 70% of friendships do not last longer than seven years. Consider that many household pets – dogs and cats, specifically – often live a dozen or more years. Wouldn’t it make sense that those relationships, some of the longest many adults have outside their immediate families, are significant enough to merit a considerable amount of grief and necessitate a corresponding amount of funeral home support?
Read MoreIn today’s competitive marketplace, funeral home marketing is an essential component of a successful long-term business strategy. Many of our funeral home customers have limited resources to devote to marketing. In fact, 44% of respondents to Kates-Boylston’s latest marketing survey spend less than $15,000 on their annual marketing efforts. The same survey found that only 29% of funeral home owners write an annual marketing plan for their business, meaning that nearly three fourths of respondents don’t have a strategy in place to allocate those limited marketing dollars.
Read MoreFirst impressions are everything. And most times, you don’t get a second chance to make a first impression. A client’s first experience with your firm—and every experience after that—has a tremendous impact on their overall impression of doing business with you. In the latest “State of the Connected Consumer” report published by Salesforce, 88% of consumers agreed that “the experience a company provides is as important as its product or services.”
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Texas consumers visit www.prepaidfunerals.texas.gov for more information.
Your California Privacy Choice