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Funeral Home Marketing Ideas to Implement in 2019

January 31, 2019 by Danielle Burmeister
Funeral Home Marketing, Funeral Home Social Media

It’s a new year, full of exciting challenges and fresh goals. And it’s the perfect time to evaluate your funeral home marketing to ensure you’re staying up-to-date with best practices and devoting time, energy, resources and focus to those areas that are likely to have the biggest impact on your business. 

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Telling Your Clients’ Stories Through Advance Funeral Plans

January 24, 2019 by Alyssa McNab
Funeral Planning

Whether we admit it or not, many of us would like to have a say in how we are remembered. With that in mind, the role of a preneed professional becomes crucial in ensuring clients’ prearrangements truly reflect their lives. 

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Time-Saving Tools for Funeral Directors in 2019

January 17, 2019 by Sarah Loghry
Funeral Home Business

For about a year, I worked for a small nonprofit in my home state. There were six total employees, two of whom worked remotely. My job was a combination of communications and administration and included tasks like managing all the social media platforms, writing emails and updating the website, plus managing the accounting, creating invoices, paying bills, organizing direct mail, restocking the office supplies and coordinating with vendors and donors for events. I was busy, to say the least.

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Promoting A Funeral Home Event on Facebook

January 10, 2019 by Alyssa McNab
Funeral Home Social Media

If you’ve already checked Facebook once or twice (or, well, many times) today, you’re not alone. Every day, millions of people are active on the site to stay connected to friends, family members, organizations and companies they care about.

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Funeral Home Marketing Trends for 2019

November 29, 2018 by Sarah Loghry
Funeral Home Marketing, Funeral Home Social Media

Next year will be big for marketing, and not just in the digital sphere. The integration of traditional and digital marketing is making a comeback in a big way. Funeral homes are the perfect business to utilize and benefit from the upcoming marketing trends in 2019. From integrated cross-platform marketing to voice search, the up-and-coming changes to marketing are a mix of old and new ideas. Discover how your funeral home can adopt these trends in the new year.

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5 Characteristics that Make Us Grateful for Funeral Professionals

November 15, 2018 by Alyssa McNab
Funeral Home Business

One of my colleagues at Homesteaders recently shared her thoughts about working with funeral professionals, and one comment in particular really resonated with me: “They are just the kind of people that you want to know,” she said. “They have the biggest hearts, and they would do anything for you.”

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How to Avoid Overstepping Boundaries with Long-time Client Families

November 8, 2018 by Homesteaders Life Company
Funeral Home Business

When I was 28, my mom passed away unexpectedly. My five siblings and I gathered at the funeral home in our hometown to make arrangements. At that time, I had never a planned funeral before. None of us knew what to do or what to expect.

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5 Have the Talk of a Lifetime Resources You Should Be Using

October 18, 2018 by Alyssa McNab
Funeral Planning

It seems that every year, the ads for holiday shopping appear earlier and earlier. As a result, I’m already looking forward to holiday gatherings and creating more memories with my loved ones.

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What to Wear to a Funeral, Visitation or Celebration of Life Service

September 20, 2018 by Homesteaders Life Company
Featured, Funeral Etiquette

The discussion on what to wear happens pretty frequently when people get together for an event. It’s human nature to be concerned about fitting in and looking appropriate for the situation you’re walking into. It’s for this reason that you can find hundreds of articles, blogs, etiquette columns and Pinterest pins about what to wear to a funeral.

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Tips for Operating a Successful Preneed Team

September 6, 2018 by Alyssa McNab
Funeral Planning

I think you’d be hard-pressed to find many professions that require such a strong willingness to go above and beyond expectations as the funeral profession. On any day, any member of your firm’s staff may need to jump into many different roles to ensure families receive exceptional service when memorializing their loved ones.

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