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3 Common Missed Opportunities to Increase Preneed Sales

September 30, 2021 by Homesteaders Life Company
Featured, Preneed Marketing, Homesteaders Solutions

You provide exceptional service and support to each family you serve, but do you have what it takes to build the same meaningful connections with everyone in your community, and do you have the time to do so?

Funeral providers that have an active preneed program aim to generate quality leads by casting a wide net in their community. However, this process takes time, and you often need to nurture these individuals over a longer period until they feel ready to prearrange their own funeral. In fact, 29% of respondents to our 2021 policy owner survey reported that it took two years or more from the time they first learned about prearranging until they finalized and made their own arrangements.

Keep reading to discover three common opportunities funeral providers miss when trying to capture more preneed sales.

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4 Things We Learned in 2020

March 19, 2021 by Sarah Loghry
Funeral Home Marketing, Preneed Marketing

Last year was challenging, to say the least. Funeral service was put to the test as the coronavirus pandemic took hold and spread across the country. While we are far from done battling this pandemic, there are many reasons to be optimistic about the future. Here are a few takeaways we discovered from an otherwise chaotic year.

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3 Lessons Funeral Professionals Can Learn from Marketer Seth Godin

October 25, 2019 by Danielle Burmeister
Funeral Home Marketing, Preneed Marketing

“Marketing is driven by better. Better service, better community, better outcomes,” writes world-renowned marketer, speaker and author Seth Godin in his latest best-selling book, This Is Marketing. “We can do work that matters for people who care.”

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Effective Direct Mail Practices for Your Funeral Home Business

September 26, 2019 by Melissa Heller
Funeral Home Business, Preneed Marketing

For many years, funeral home businesses have used direct mail as one way to establish relationships with potential preneed customers. The value of using direct mail for funeral home marketing has stood the test of time, but the most effective methods are always changing alongside evolving consumer preferences.  

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Optimizing Your Funeral Home Website

July 12, 2019 by Luke Frieberg
Funeral Home Marketing, Funeral Home Business, Preneed Marketing

Smart and savvy funeral providers have started designing selection rooms to maximize their sales potential, staging merchandise strategically to entice consumers to make profitable selections. More and more funeral providers are revamping their facilities to offer spaces designed to make visitors feel comfortable and at ease: reception halls, coffee stations or a place for children to relax and play. As a profession, we are becoming more strategic, customer-centric and responsive to changing consumer preferences. But when it comes to websites, we often drop the ball.

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Common Funeral Home Marketing Mistakes (and How to Avoid Them)

May 13, 2019 by Sarah Loghry
Funeral Home Marketing, Funeral Home Business, Preneed Marketing

Marketing is a constantly moving target. There are a thousand ways to do it and no clear-cut path to success. It’s often a game of trial and error, which can be frustrating for businesses that are trying to reach more customers. Even though there’s no fool proof map to marketing success, there are several ways to hurt your marketing efforts before they even begin. Here are several marketing mistakes to avoid when promoting a funeral home’s services.

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Funeral Home Marketing Trends for 2019

November 29, 2018 by Sarah Loghry
Funeral Home Marketing, Funeral Home Social Media, Preneed Marketing

Next year will be big for marketing, and not just in the digital sphere. The integration of traditional and digital marketing is making a comeback in a big way. Funeral homes are the perfect business to utilize and benefit from the upcoming marketing trends in 2019. From integrated cross-platform marketing to voice search, the up-and-coming changes to marketing are a mix of old and new ideas. Discover how your funeral home can adopt these trends in the new year.

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Become the One Funeral Home Families Consider for Preneed Funeral Planning

May 24, 2018 by Sarah Loghry
Funeral Home Marketing, Funeral Home Business, Preneed Marketing

Funeral service professionals are an important part of every community. They perform an integral service that is often not thought of until it’s needed. It’s vital for today’s funeral homes to make themselves known through different funeral home marketing and advertising strategies, not only to separate them from their local competitors, but also to grow their market share. Here are five ways that funeral homes can become the place for preneed funeral planning.

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5 Things to Know About Families Who Prearrange

January 18, 2018 by Sarah Loghry
Funeral Home Marketing, Preneed Marketing

A new year means new families may consider planning their funerals in advance. Every few years, Homesteaders surveys its policy holders to find out what inspired them to prearrange and the process they took to get there. Take a look at five important learnings from our most recently published survey and how you can use them today in your funeral home.

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How to Ensure Your Preneed Program Aligns with Your Funeral Home Brand

August 24, 2017 by Sarah Loghry
Funeral Home Marketing, Preneed Marketing

Branding is a cornerstone of effective marketing. It distinguishes you from your competitors and helps to keep your firm top-of-mind. Branding is a feeling you get when you walk into a business and an understanding of what a business stands for without having to point it out. Once you have confirmed that your firm’s branding is effective in your community, you can start ensuring all your services – including your preneed program – are seamlessly integrated. Discover four simple things you can do to align your brand with your preneed program.

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