3 Lessons Funeral Professionals Can Learn from Marketer Seth Godin

October 25, 2019 Funeral Home Marketing, Preneed Marketing

“Marketing is driven by better. Better service, better community, better outcomes,” writes world-renowned marketer, speaker and author Seth Godin in his latest best-selling book, This Is Marketing. “We can do work...

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Effective Direct Mail Practices for Your Funeral Home Business

September 26, 2019 Funeral Home Business, Preneed Marketing

For many years, funeral home businesses have used direct mail as one way to establish relationships with potential preneed customers. The value of using direct mail for funeral home marketing has stood the test of...

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Optimizing Your Funeral Home Website

July 12, 2019 Funeral Home Marketing, Funeral Home Business, Preneed Marketing

Smart and savvy funeral providers have started designing selection rooms to maximize their sales potential, staging merchandise strategically to entice consumers to make profitable selections. More and more funeral...

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Common Funeral Home Marketing Mistakes (and How to Avoid Them)

May 13, 2019 Funeral Home Marketing, Funeral Home Business, Preneed Marketing

Marketing is a constantly moving target. There are a thousand ways to do it and no clear-cut path to success. It’s often a game of trial and error, which can be frustrating for businesses that are trying to reach...

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Funeral Home Marketing Trends for 2019

November 29, 2018 Funeral Home Marketing, Funeral Home Social Media, Preneed Marketing

Next year will be big for marketing, and not just in the digital sphere. The integration of traditional and digital marketing is making a comeback in a big way. Funeral homes are the perfect business to utilize and...

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Become the One Funeral Home Families Consider for Preneed Funeral Planning

May 24, 2018 Funeral Home Marketing, Funeral Home Business, Preneed Marketing

Funeral service professionals are an important part of every community. They perform an integral service that is often not thought of until it’s needed. It’s vital for today’s funeral homes to make themselves known...

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5 Things to Know about Families Who Prearrange

January 18, 2018 Funeral Home Marketing, Preneed Marketing

A new year means new families may consider planning their funerals in advance. Every few years, Homesteaders surveys its policy holders to find out what inspired them to prearrange and the process they took to get...

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How to Ensure Your Preneed Program Aligns with Your Funeral Home Brand

August 24, 2017 Funeral Home Marketing, Preneed Marketing

Branding is a cornerstone of effective marketing. It distinguishes you from your competitors and helps to keep your firm top-of-mind. Branding is a feeling you get when you walk into a business and an understanding...

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Effective Storytelling to Promote Advance Funeral Planning

July 27, 2017 Funeral Home Marketing, Preneed Marketing

Storytelling is an engaging and emotionally-driven means of communication. It can be used to capture the interest and evoke memories of whoever is listening. Stories can take us to other worlds and times, and they...

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5 Ways to Improve Preneed Presentations at Your Funeral Business

November 10, 2016 Preneed Funeral Planning, Funeral Home Marketing, Preneed Marketing

Funeral service is about sharing stories, and your funeral home has an important story to tell about how advance funeral planning helps make the most difficult days in families’ lives just a little easier. One...

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