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Using Stories to Help Plan Funeral Services

April 19, 2019 by Sarah Loghry
Have the Talk of a Lifetime

We often discuss how storytelling is an effective way to promote preneed. Stories engage people and can influence their decision-making process. Explaining preneed within the structure of a story can help normalize it to prospective client families. They can insert themselves into a particular situation where planning in advance could have saved their family from additional emotional stress.

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How to Start a Funeral Home Aftercare Program

April 11, 2019 by Alyssa McNab

A family’s experience with your funeral home doesn’t end immediately after the funeral, and neither does their potential need for grief support. Your firm can serve an important role in this capacity, providing aftercare that offers much-need resources during difficult times and helps extend relationships within the community you serve.

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6 Easy Ways to Improve Communication with Client Families

March 28, 2019 by Alyssa McNab
Funeral Home Customer Service, Funeral Home Business

“They were very supportive and explained things very well…”

“He made sure we understood everything…”

“The staff walked us through the whole process...”

The quotes above come from real five-star Google reviews for funeral home businesses. What’s the common factor in outstanding experiences like these? Staff members effectively communicated with client families, giving them peace of mind during difficult times and guiding them through what to expect.

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How To Recruit And Retain Millennial Employees

March 21, 2019 by Steve Shaffer
Funeral Industry Trends, Funeral Home Workplace

The millennial generation is the next up-and-coming group of people who are preparing to take over funeral home business operations. In fact, millennials are expected to make up 50% of the general workforce by 2020. It can seem like a difficult task to find and keep employees who are part of this younger generation, and for good reason. The average millennial holds 7.8 different jobs between the ages of 18 and 30, which can make them seem unwilling to settle down. The truth is that millennials want to be treated just like any other employee, with a few select differences. Discover what you can start doing today to more easily recruit and retain millennial employees.

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5 Funeral Service Trends that Can Boost Your Business

February 28, 2019 by Danielle Burmeister
Funeral Home Marketing, Funeral Industry Trends, Funeral Home Customer Service, Funeral Home Business

Successful funeral professionals stay on top of industry trends, ensuring that they are offering their client families the very best options for end-of-life care. But it can be challenging to focus on only those funeral service trends that are truly going to expand your market share and help you better serve your community. Below, we’ve compiled a list of the five trends most likely to boost your business. 

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Budget-Friendly Community Outreach Ideas for Your Funeral Home

February 21, 2019 by Alyssa McNab
Funeral Home Marketing

“What if we hosted a monthly classic movie series for our community? What about setting up a May Day basket delivery network? How about organizing a Mother’s Day brunch?”

It’s a lot of fun to brainstorm ways to grow your funeral business – but when it’s over, it’s time to get practical about whether your ideas will fit within a reasonable budget. On the bright side, those constraints can also offer more opportunities to be creative.

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Low-Cost Video Tools for Your Funeral Home Marketing

February 15, 2019 by Homesteaders Life Company
Funeral Home Marketing, Funeral Home Social Media

You’ve probably heard that video is king when it comes to content marketing, and it’s true. Around 87% of businesses reported they were using video as a marketing tool in early 2019. Many business owners cited reduced production costs, shorter production times and easier in-house creation as reasons they decided to jump on board. Deciding to start creating your own videos can be daunting, but with a little planning, you can create an effective marketing video at little to no cost. Here are a few ways to get started.

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Why Everyone on Your Staff is Part of Your Preneed Team

February 07, 2019 by Alyssa McNab

I think you’d be hard-pressed to find many professions that require such a strong willingness to go above and beyond expectations as the funeral profession. On any day, any member of your firm’s staff may need to jump into many different roles to ensure families receive exceptional service when memorializing their loved ones.

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Funeral Home Marketing Ideas to Implement in 2019

January 31, 2019 by Danielle Burmeister
Funeral Home Marketing, Funeral Home Social Media

It’s a new year, full of exciting challenges and fresh goals. And it’s the perfect time to evaluate your funeral home marketing to ensure you’re staying up-to-date with best practices and devoting time, energy, resources and focus to those areas that are likely to have the biggest impact on your business. 

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Telling Your Clients’ Stories Through Advance Funeral Plans

January 24, 2019 by Alyssa McNab

Whether we admit it or not, many of us would like to have a say in how we are remembered. When asked about the importance of different factors in the decision to prearrange, 83% of prearrangers said it was “extremely important” to be able to choose the arrangements they wanted. (Details about these survey responses and many other insights can be found in our free Preneed Motivators report.)

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